The Search Shift
My email newsletter on what’s changing in Google and AI search, and what to do about it.
For B2B SaaS, in-house marketing teams, and web design and digital agencies.
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Buyers now ask Google, ChatGPT and Claude who to hire, and the rules for showing up change every few weeks. The Search Shift sorts the signal from the noise, so you spend your time on the few changes that affect your pipeline and skip the rest.
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Free. Unsubscribe any time.
What’s in each issue
Every issue follows the same three-part rhythm, so you can read it in a few minutes and know what to do next.
Downbeat
The biggest change in search, and my take on whether it matters for your team.
Backbeat
A quick roundup of what else moved, so you don’t have to track it all yourself.
The Click
One tool or tactic worth trying, with enough detail to start.
The Search Shift
Downbeat
Backbeat
The Click
Who writes it
I’m Tarun Gehani, an SEO and AI visibility consultant in Ann Arbor with 17+ years in search. I work with B2B SaaS companies, in-house marketing teams and web design and digital agencies on how they show up in Google and AI answers.
Digital Reference lists me among the best SEO consultants in Ann Arbor and Detroit. More about me.
Get the next issue in your inbox
The biggest change in search, what else moved, and one thing worth trying.
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