Your buyers are searching for solutions like yours in Google, ChatGPT, and Perplexity.

Kickoff

We start by getting into your product, your ICP, your competitive landscape, and what’s actually happening in your organic channel. Not a surface-level intake: a real conversation that shapes everything that follows.

Baseline & Diagnosis

I conduct a thorough SEO and AI visibility audit assessing technical health, content coverage, and how you’re appearing in AI-generated answers. You get a scored baseline and a clear, prioritized diagnosis tied to pipeline impact.

Roadmap & Deliverables

You receive a 30/60/90-day plan built around your team’s capacity and growth stage, plus supporting frameworks and documents. Work product you own outright, built to be acted on immediately.

Advisory or Handoff

Most SaaS clients continue with ongoing fractional advisory: I stay involved and help your team navigate whatever search throws at them. But if you’d rather own it independently, I hand everything off cleanly. You’re never locked in.

While Tarun and I almost exclusively worked with one another through video conferencing, there was surprisingly never a miscommunication. I attest this largely to his long-standing expertise in the field; since he knows how to handle the complexities of project management and has a vast knowledge of SEO practices, I could always rely on him to know the answer to my questions.

We already work with an SEO agency. How does this fit alongside that?

I function at the strategy layer, above execution. If your agency is producing content and managing technical tasks, I set the direction they execute against. A lot of clients use me to manage and evaluate their agency’s output, not replace it. It usually makes the agency work better too.

We’re pre-Series A. Is this the right time?

Often yes. A Strategy Sprint can give you a clean baseline and a prioritized roadmap before you start scaling content spend in the wrong direction. The worst time to build a search strategy is after you’ve invested heavily in the wrong one. Starting early doesn’t mean spending a lot, it means spending right.

What’s the difference between this and hiring a content marketing agency?

Content agencies produce. I decide what to produce and why. Strategy without execution guidance wastes budget; execution without strategy wastes time. I build the framework your content team, internal or agency, executes against. Different problem, different solution.

How quickly will we see results?

SEO compounds: expect 60–90 days for early signals and 6–12 months for meaningful pipeline impact. AI visibility can sometimes move faster – citation presence in ChatGPT and Perplexity can shift within a few months of targeted changes. I’ll set honest expectations in the first session based on your actual baseline, not a best-case scenario.

We tried SEO before and it didn’t work. Why would this be different?

Because execution without strategy doesn’t work, and that’s almost always what happened. A content agency published posts. An SEO vendor chased rankings. Nobody connected it to your ICP, your funnel, or what your buyers actually search for. What I do starts with strategy: understanding your product, your buyers, and your competitive landscape before touching anything. The work that follows is built on that foundation, and solid groundwork supports longevity.