Press & Media
Tarun Gehani is an SEO and AI visibility consultant based in Ann Arbor, Michigan. He helps B2B SaaS companies, in-house marketing teams and web design and digital agencies get found in Google and in AI answers from ChatGPT, Google AI Overviews, Gemini and Microsoft Copilot. His insights have been featured in Forbes, Business Insider, Yahoo Finance, Ahrefs, Search Engine Land and Search Engine Roundtable. He’s available for podcast interviews, expert commentary, panels and speaking engagements.
As featured in
Speaking topics
- AI visibility and generative engine optimization
How AI answers decide which brands to mention and cite, and which of those signals a company can influence. - Measuring SEO and AI search performance
What to track when clicks shrink: mention and citation share across hundreds of prompt runs against competitors, plus AI crawler activity in server logs. - Using AI in business
How Tarun runs a solo consultancy on custom agents and automated workflows, what they handle well, and where a person still has to check the work. - SEO for B2B SaaS
Picking the answers and AI tools that matter to your buyers, then making sure everything that describes your company, on your site and off it, tells the same story.
Formats: keynotes, panels, hands-on workshops, guest lectures and podcast interviews, for founders, students, marketing teams and industry groups.
Booking a talk, panel or workshop? Email Tarun with the date, audience and format.
Quick takes
Short answers to common questions about SEO and AI search. Quote them with attribution to Tarun Gehani, SEO and AI visibility consultant.
Is SEO dead because of AI?
“SEO isn’t dead. It’s shifted. Google now handles more than 5 trillion searches a year, up from about 2 trillion in 2016, and AI chatbot use is growing on top of that. AI referrals are still only about 1% of website visits. The real change is that buyers now research and make decisions inside AI answers without ever visiting your site, so you need to know how your brand shows up there. The good news is that what works in AI search looks a lot like good SEO: a fast, technically sound site with clear, useful content.”
Sources: Google search volume (Search Engine Land), Conductor AI traffic benchmark (Search Engine Land)
What’s the biggest mistake companies make with AI visibility?
“The biggest mistake is doing nothing. The second biggest is acting without a baseline. Someone reads a LinkedIn post, then rewrites pages or fires their agency before anyone has measured where they stand today. If you wanted to lose weight, you’d step on the scale before changing your diet. Same idea: measure first, act, then measure again.”
How should a company measure success in AI search when clicks are shrinking?
“Stop judging AI search the way we judged keyword rankings. Track two things. First, how often AI answers mention your brand and cite your site across hundreds of runs of the prompts your buyers actually ask, compared with your competitors. Second, how AI crawlers are hitting your site, which you can see in your server logs. Checking a handful of prompts once a week is too small a sample to tell you anything.”
What’s one thing a B2B SaaS company should do this quarter to show up in ChatGPT answers?
“Start by deciding which answers you need to show up in, and which AI tools your buyers actually use. Then take inventory of everything that describes your company, both on your site and off it: your pages, profiles, listings, directories and third-party mentions. Make sure they all say the same clear, current thing about who you are and what you do. AI tools get their picture of you from all of those sources, so if they disagree, the answers will too.”
Podcast, video and livestream interviews
Tarun talks about SEO strategy, AI search, and how businesses earn visibility in AI-generated answers. Recent appearances:
Industry Insights with Tarun Gehani (Digital Live, Episode 8)
A live Q&A on SEO and AI visibility hosted by EMU's Center for Digital Engagement, with a preview of what Tarun covers on his November Digital Marketing Workshop panel.
Rethinking the SEO Funnel for an AI-Driven Landscape
A three-person roundtable on how ChatGPT and Google AI Overviews reshape the path from awareness to conversion, and why technical foundations and structured data still decide who shows up.
SEO Isn't Dead: What You're Missing in 2025 Strategy
Tarun joins host Ranmay Rath to unpack why "SEO is dead" takes miss the point, and how search strategy has to change as buyers move from Google rankings to AI-generated answers.
Pure Visibility SEO Director Tarun Gehani on Transparency in the Marketing Industry
In his prior role as SEO Director at Pure Visibility, Tarun talks with Vanessa about why transparency is rare in SEO and marketing agencies, and how honest reporting and plain-English communication earn client trust.
Speaking and teaching
Tarun teaches SEO and AI search to founders, students and marketing teams. He has guest lectured at Eastern Michigan University and the University of Michigan, spoken at WordCamp Ann Arbor and the Direct Marketing Association of Detroit, and hosted a monthly marketing panel series in Ann Arbor. He also co-organizes 1 Million Cups Ann Arbor, and keeps current at events like brightonSEO and the Kauffman FastTrac + 1 Million Cups Summit.
Upcoming
- Webinar: “Would ChatGPT Recommend Your ABA Practice? SEO, AI Search, and a 30-Day Plan for Practice Owners,” hosted by Office Puzzle, November 17, 2026
- Panelist on using AI in business, Digital Marketing Workshop: “Agentic AI: At the Frontier of Practice,” Eastern Michigan University, November 20, 2026 (event site)
Talks and workshops
- “SEO in the Age of AI: A Workshop for Businesses & Marketers,” BrightWorks coworking, June 2025
- Speaker, Direct Marketing Association of Detroit (DMAD), October 2023
- In-person SEO workshops, 2022
- Ecommerce SEO, WordCamp Ann Arbor, 2019 (speaker page)
- SEO Best Practices for WordPress Websites, WordPress Ann Arbor Meetup, 2019
- Speaker, LA2M (Lunch Ann Arbor Marketing), October 2019
Panels
- Panelist, “What We Brought Back from Kansas City,” takeaways from the Kauffman FastTrac + 1 Million Cups Summit, 1 Million Cups Ann Arbor, September 2026 (video)
- Panelist, AI & Marketing panel, EMU Center for Digital Engagement, held at Ann Arbor SPARK East, Ypsilanti, 2026
- Panelist, “AI SEO: How to Thrive in the New Search Landscape,” Marketing ReCharge, Bamboo Ann Arbor, November 2025 (video)
Guest lectures
- University of Michigan Center for Entrepreneurship, Entrepreneurial Marketing, November 2023
- Eastern Michigan University, MKTG 239, October 2019
Event series and community
- Host and moderator, Marketing ReCharge, a monthly marketing panel series at Bamboo Ann Arbor presented by Pure Visibility, 2025. Each month a new panel of marketers took on a different topic. (series page)
- Monthly SEO Office Hours, Bamboo Ann Arbor, 2025
- Co-organizer and emcee, 1 Million Cups Ann Arbor, a weekly founder presentation and Q&A, ongoing (emcee videos: October 2026, August 2025)
Webinars
- Guest, Jottful webinar on niching down: how specializing creates market pull, gets a growth flywheel going and supports higher prices, January 2020
- Pure Visibility webinar series, 2020 to 2021: Local SEO and Google My Business (now Google Business Profile), SEO 101, and Content Strategy for SEO
Tarun has also led SEO training for in-house marketing teams on these topics.
Writing
Tarun writes about SEO, AI search and what he picks up from founders and industry events, mostly on LinkedIn.
Event takeaways
- 29 Talks. 2 Days. 1 Otter. (brightonSEO & Hero Conf San Diego, September 2026)
- “You Just Need Friends in Kansas City”: Three Days at the FastTrac + 1 Million Cups Summit (August 2026)
- What Two Days at Michigan Tech Week in Detroit Reminded Me About Business, Community, & SEO (May 2026)
- A Region on the Rise: My Takeaways from the Midwest House Summit (December 2025)
Articles
Bio and media kit
Short bio
Tarun Gehani is an SEO and AI visibility consultant and the founder of Tarun Gehani Consulting in Ann Arbor, Michigan. He helps B2B SaaS companies, in-house marketing teams and web design and digital agencies show up in Google and in AI answers from ChatGPT, Google AI Overviews, Gemini and Copilot. He’s worked in digital marketing for more than 17 years, and his work has been cited in Forbes, Business Insider, Search Engine Land and Ahrefs. He runs the consultancy on AI: custom agents and automated workflows handle research, project management and other tasks, which is how a solo practice keeps pace with agency-sized client work. Tarun co-organizes 1 Million Cups Ann Arbor and has guest lectured at Eastern Michigan University and the University of Michigan.
One-line bio
Tarun Gehani is an SEO and AI visibility consultant in Ann Arbor, Michigan. He helps B2B SaaS companies, in-house marketing teams and web design and digital agencies show up in Google and AI answers.
Downloads
Interview and speaking inquiries: Tarun is available for podcasts, expert quotes, panels, workshops and guest lectures. Email is the fastest way to reach him.
Last updated October 30, 2026