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Smarter SEO for the Age of AI

A free email course for founders & marketing leaders.

Your rankings look fine. Your traffic doesn’t.

This course explains why organic clicks are disappearing, what to do about it, and how to get AI systems to recommend your brand.

Search didn’t die. Clicks did.

Buyers still research before they purchase. But a growing share of that research now ends in an AI answer, not a website visit. AI Overviews summarize. ChatGPT compares vendors. Perplexity cites sources. Your prospect forms an opinion before they ever see your website.

Most SEO advice hasn’t caught up.

It still measures rankings and traffic while the decisions get made somewhere else.

This course walks through the same approach I use with my clients, written for people who don’t do SEO for a living.

The Great Decoupling

Why impressions rise while clicks fall, and how to see it in your own Search Console data in five minutes.

The KPI Ladder

How to measure SEO from access to revenue, plus Share of Model, the metric that tracks whether AI systems recommend you.

Triage Framework

What to fix first: technical, content, or AI visibility. Stop debating meta descriptions while pipeline stays flat.

The 90-Day Roadmap

What a real plan looks like month by month, and the tells that a proposal was written before anyone looked at your site.

Hiring Decisionsd

In-house vs agency vs consultant, and the four questions that expose an outdated playbook.

The Vetting Checklist

My one-page SEO Partner Vetting Checklist, free, including the fifth question almost nobody asks.

Choose One Lever

Three paths forward and how to pick the one that moves your business this quarter.

You’ll also get my 90-Day Roadmap Pressure Test: ten questions that separate a real plan from an expensive PDF.

Lesson one arrives the moment you sign up.

Seven emails over three weeks. Two free tools.

This is for you if:

  • You’re a founder or marketing leader who owns growth
  • Organic used to work and now feels unreliable
  • You’re deciding whether to hire SEO help
  • You want to understand the system vs outsource your judgment

Skip it if:

  • You want daily SEO tips or tool tutorials
  • You’re looking for guaranteed rankings
  • You already have a senior SEO operator you trust and a plan you believe in

Meet the author

I’m Tarun Gehani. I’ve spent 17+ years in SEO: leading teams, advising national and international brands, and working on everything from local search to enterprise sites with hundreds of thousands of URLs.

My work has been cited in Forbes, Business Insider, Yahoo Finance, Search Engine Land, and Ahrefs.

These days I help founders and marketing teams figure out one thing: how to stay visible when AI systems increasingly decide who gets recommended.

This course is the short version of how I think about that problem. I look forward to speaking with you soon.