Helping brands get better results online through smarter SEO, content, and AI search strategy.
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SEO & AI Visibility Consultant · Ann Arbor, MI
17+ years helping companies get found on Google (& 4 years in AI).
Search has changed. Most strategies haven’t kept up.
I help agencies, SaaS teams, and growing companies build an AI visibility and SEO strategy that works across every platform your customers use to find answers.
The Search Shift
Search isn’t just Google anymore…
but most SEO strategies were built for a world that no longer exists.
Whether you’re a web design agency, a B2B SaaS team, or a growing company, the same shift is causing the same core problems right now.
Problem 01
You’re invisible in AI-generated answers and LLM chatbots.
Your competitors are getting cited by ChatGPT, Perplexity, and Google’s AI Overviews. Your brand isn’t. And nobody on your team knows why or where to start with an AI visibility strategy.
Problem 02
Traffic is down and the old playbook isn’t working.
Zero-click results. AI summaries. Changing algorithms. The tactics that drove rankings three years ago are producing diminishing returns, and you need to build a new framework.
Problem 03
You need a clear strategy, not more content to consume.
There’s no shortage of SEO advice. What’s missing is a structured, prioritized plan built for your specific situation, and a senior advisor who’s done it before to help guide you through it.
I’ve spent 17+ years building search visibility strategies through every major shift: Panda, Penguin, Hummingbird, AI Overviews.
The companies that understand the new signals and move first will win. Let’s make sure yours is one of them.
Let’s Work Together
Ready to show up where your customers
are actually searching?
Book a free intro call. We’ll look at where you’re at, where the gaps are, and how I can help.
No commitment required · Responses within 1 business day · Based in Ann Arbor, MI
Who I Work Best With
Do any of these sound like you?
My work is structured, systemized, and deliverables-based, and I’ve found I get the best results for the following types of businesses.
Web Design & Digital Agencies
You build great sites. However, your clients aren’t being found on Google and in AI.
Your clients are asking about SEO and AI visibility. You want a trusted expert to deliver it under your brand. White-label audits, roadmaps, and embedded advisory built for agencies.
B2B SaaS Companies
You’re scaling. You need a fractional SEO advisor who speaks your language and gets things done.
You have a product, a team, and growth targets, but no dedicated SEO and AI visibility strategist guiding the work. I act as your embedded advisor, setting direction and helping your team execute.
Mid-Market & In-House Teams
You have a great marketing team, but no one who owns SEO or AI visibility.
You’re a $5M–$50M company with marketers doing it all. I build the strategy, the roadmap, and the scoring framework so your team can finally execute with clarity and efficiency.
Not Sure Where You Fit?
Many of my best engagements started with “I’m not sure what I need.”
Book a free 20-minute call. No pitch, no pressure, just a conversation to figure out if and how I can help.
About Tarun GEHANI
An SEO consultant and AI visibility strategist who’s been in your seat.
Hey, I’m Tarun Gehani, an SEO and AI Strategy Consultant with 17+ years of experience helping companies grow through smarter search strategy. Before launching my own consultancy, I led SEO as Director at a digital agency, working across B2B, healthcare IT, SaaS, legal, and professional services.
What I bring isn’t just expertise, it’s a deliverables-first approach. Every engagement focuses on structured, actionable outputs your team can actually use. No advice without a framework behind it.
- → Specialize in both traditional SEO and AI/GEO visibility, not just one or the other
- → Agency-side experience. I understand how agencies operate, bill, and deliver
- → Comfortable in the room with executives, developers, and marketers alike
- → Active in the Ann Arbor tech and entrepreneurial ecosystem
- → Frameworks and documents, not just recommendations
Certifications
Fundamentals of Digital Marketing
Advanced Google Analytics
SEMrush Certification for SEOs
SEMrush Technical SEO
Digital Summit Search & SEO
HubSpot Inbound Certification
HubSpot Inbound Methodology
Yoast WordPress SEO
Actionable AI for Marketers
1MC Organizer Certified
The Process
What to expect once we get started.
Every engagement follows the same four phases, built to get you from clarity to execution as efficiently as possible.
Kickoff
We start by getting to know your business. I’ll ask about your goals, your audience, your competitors, and what’s already been tried. This isn’t a simple checklist: it’s a real conversation so I understand the full picture before getting started and we’re aligned on goals and objectives.
Baseline & Diagnosis
I conduct a thorough SEO and AI visibility audit assessing your technical health, content coverage, keyword positioning, and how you’re showing up in AI-generated answers. You get a scored baseline and a clear diagnosis of your highest-leverage opportunities, ranked by impact.
Roadmap & Deliverables
You receive a 30/60/90-day prioritized plan built around your specific situation. Again, not a generic checklist. Along with supporting documents, briefs, and guidance your team can act on immediately. This is work product you own outright, regardless of what comes next.
Advisory or Handoff
Most clients choose to continue with ongoing advisory on a monthly retainer. I stay involved, keep the strategy on track, and help your team navigate. But if you’re ready to take full ownership, I’ll hand everything off cleanly and completely. You’re never locked in. The choice is always yours.
Testimonials
I can confidently say he’s one of the most exceptional professionals I’ve collaborated with. His combination of technical expertise and interpersonal skills is truly rare. What sets Tarun apart is his laser-focused approach to achieving results. When we came to him with specific, ambitious SEO goals, he didn’t just promise outcomes—he delivered them in record time. His ability to cut through the noise and zero in on what matters most has been instrumental to our success.
Tarun was a key supporter in Windsor’s SEO strategy and website migration. His technical SEO expertise improved site performance and search visibility. Tarun’s organized approach and clear communication ensured a smooth migration and successful outcomes.
Beyond his tactical excellence, Tarun brings tremendous holistic knowledge in digital marketing that elevates every conversation. He doesn’t just execute tasks; he understands the broader strategic picture and how each piece fits together. This depth of understanding has made him an invaluable thought partner, not just a vendor.
I can’t decide which of his qualities I most appreciate — I might name his thoroughness, professionalism, and knowledge, but I really think it’s his curiosity and adventurousness that I’d most like to praise. Highly recommended out-of-the-box thinker.
What makes working with Tarun such a pleasure is his responsiveness, keen observation, and genuine understanding of our business needs. He anticipates challenges before they arise and adapts his approach accordingly. He’s the kind of partner who makes you feel heard, supported, and confident that you’re in capable hands. Any organization would be fortunate to work with Tarun. He’s not just brilliant at what he does—he’s a true pleasure to collaborate with.
Free Resources
Start learning before you commit to anything.
📖 Free Guide
The Founder’s Guide to Modern SEO & AI Visibility
Everything a business owner, founder, or marketing lead needs to understand about SEO – from hiring, prioritization, strategy and ROI.
🎯 No SEO experience required
Let’s Work Together
Ready to show up where your customers
are actually searching?
Book a free intro call. We’ll look at where you’re at, where the gaps are, and how I can help.
No commitment required · Responses within 1 business day · Based in Ann Arbor, MI