Your buyers ask Google & ChatGPT who to hire.
Are you in the answer?
SEO & AI visibility strategy from a consultant in Ann Arbor, Michigan with 17+ years experience in search.
As featured in
An SEO consultant & AI visibility strategist who's been in your seat.
I’m Tarun Gehani, an SEO and AI visibility consultant with 17+ years of experience helping companies grow through smarter search strategy. Before launching my own consultancy, I led SEO as Director at a digital agency, working across B2B, healthcare IT, SaaS, legal and professional services.
What I bring isn’t only expertise. It’s a deliverables-first approach: every engagement ends with structured, actionable outputs your team can use, and no advice without a framework behind it.
- Both traditional SEO and AI visibility, measured across ChatGPT, Google AI Overviews, Gemini, Microsoft Copilot and Claude
- Agency-side experience. I understand how agencies operate, bill and deliver
- Comfortable in the room with executives, developers and marketers alike
- Active in the Ann Arbor tech and entrepreneurial ecosystem
- Frameworks and documents, not just recommendations
Certifications
Fundamentals of Digital Marketing
Advanced Google Analytics
Semrush SEO Certification
Semrush Technical SEO
Digital Summit Search & SEO
HubSpot Inbound Certification
HubSpot Inbound Methodology
Yoast WordPress SEO
Actionable AI for Marketers
1MC Organizer CertifiedFind It, Fix It, Prove It.
Every engagement runs on the same three steps. I don’t fix anything until we have a baseline, and every step ends with something your team keeps.
Find It
You don’t know where you stand in Google and AI answers, or why.
The Chart
SEO & AI Visibility Audit
From $3,000
- What ChatGPT, Google AI Overviews, Gemini, Microsoft Copilot and Claude say about you, checked several times each and dated
- Which sites and brands get named and cited instead of you, and why
- What reviews, forums and other sites say about your brand
- A 90-day roadmap ranked by impact and effort, walked through in a 60-minute readout two to four weeks after kickoff
Fix It
You know the gaps. Now they need to be closed.
The Session
3-Month Engagement
From $4,000/month
- Kicks off right after The Chart and works through its roadmap, biggest fixes first
- Working sessions with your team every other week
- I prioritize and guide the work and document every decision; your team implements
- Your proof points published where AI engines can find and cite them
Prove It
It’s working. Keep it that way and show leadership the evidence.
The Residency
Ongoing Support
From $3,000/month
- For teams who’ve finished The Chart or The Session and want a senior strategist keeping the work on track
- A monthly strategy call and the next priorities for your team: content, citations and link building
- Every quarter, a re-measure: same questions, same engines, before and after
- A report for leadership that shows what moved, with evidence you can defend
Every engagement starts with a Sit-In.
Before we meet, I do the homework: a first look at how your site shows up in Google and in AI answers, and who gets named instead of you. Then we spend an hour together on what I found and whatever you want to ask. Two business days later you get a short written plan: what I’d fix first, and why. $400, and the fee comes off whatever you book next.
Why do my services sound like a gig?
I’m a drummer, and the drummer is the pulse the band builds on. Your site’s foundation does the same job for your marketing.
The full story
Who I work best with
My work is structured, systemized and deliverables-based, and I get the best results for three kinds of teams, where I lead the strategy and guide the team on implementation.
B2B SaaS companies
Rankings look fine, AI answers recommend competitors, and a board member just asked what the plan is. From pre-Series A to Series C, I set direction while your team or my partners execute.
In-house marketing teams
You own SEO alongside five other channels, and the traffic report is getting harder to explain upward. For $5M to $50M companies with a marketing team of one or two, I build the strategy and roadmap so you can execute with clarity.
Web design & digital agencies
Your clients are asking why they don’t show up in ChatGPT. I’m the senior SEO and AI voice behind your proposals and builds, under your brand if you want it, and I never contact your clients directly.
Brands I’ve worked with over the years
What clients say
I can confidently say he’s one of the most exceptional professionals I’ve collaborated with. When we came to him with specific, ambitious SEO goals, he didn’t just promise outcomes, he delivered them in record time. His ability to cut through the noise and zero in on what matters most has been instrumental to our success.
Margaret WyzlicDirector of Marketing & Business Development, Oxford Companies / BrightWorks Coworking
Tarun was a key supporter in Windsor’s SEO strategy and website migration. His technical SEO expertise improved site performance and search visibility. Tarun’s organized approach and clear communication ensured a smooth migration and successful outcomes.
Michelle MorielloVP of Marketing, Windsor Communities
I can’t decide which of his qualities I most appreciate. I might name his thoroughness, professionalism and knowledge, but I really think it’s his curiosity and adventurousness that I’d most like to praise. Highly recommended out-of-the-box thinker.
Charlie KondekPrincipal Marketing Strategist, DTE Energy
Not ready to talk? Start reading.
Learn how to show up in Google and AI search.
Start with recent posts, The Founder’s Guide to Modern SEO and AI Visibility, or the SEO & AI search glossary (80+ terms defined).
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Smarter SEO in the Age of AI
Five short lessons by email, free. What changed in search, how to read your own data, and what to fix first.
Search isn't just Google anymore. Most SEO strategies were built for a world that no longer exists.
Whether you’re a B2B SaaS company, an in-house marketing team or a web design & digital agency, the same shift is hitting all of you.
58% fewer clicks
When an AI Overview appears, the top-ranked result gets about 58% fewer clicks. Ahrefs, Feb 2026
51% start with AI
Half of B2B software buyers now start their research with an AI chatbot more often than with Google. G2, 2026 survey of 1,076 buyers
Your dashboard can't see it
Rankings and traffic reports don’t show whether ChatGPT, Gemini or Claude recommend you. That takes repeated runs across engines.
I’ve spent 17+ years building search visibility through every major shift: Panda, Penguin, Hummingbird, AI Overviews.
The companies that understand the new signals and move first will win. Let’s make sure yours is one of them.
Start where you are.
Pick the phrase that sounds familiar. You’ll leave knowing your first step, whether you hire me or not.
Do you build websites or run marketing for other companies?
Here’s how agencies and web designers work with me
Still deciding? That's what the Sit-In is for.
Before we meet, I do the homework: a first look at how your site shows up in Google and in AI answers, and who gets named instead of you. Then we spend an hour together on what I found and whatever you want to ask. Two business days later you get a short written plan: what I’d fix first, and why. $400, and the fee comes off whatever you book next.
