● About Tarun Gehani
I started as a digital marketing consultant back in 2008, when SEO was still maturing and you could rank with exact match anchor text and a few backlinks.
As Google evolved, so did my approach.
What started as a tactical game became something bigger:
- Understanding search intent
- Crafting content that speaks with authority
- Building trust, not just traffic
- Aligning organic strategy with business objectives
Over the years
I’ve worked with local businesses, SaaS companies, international conglomerates, and national B2C brands. I’ve built strategies, managed teams, led website redesigns, and audited more sites than I can count.
The throughline has remained the same:
Make Marketing Work Smarter, Not Harder
Now, AI is changing the game, again.
AI overviews, zero-click answers, and LLM-powered search agents are reshaping how people discover information, and how brands get found.
We’re at an inflection point.
My Philosophy
SEO isn't about chasing algorithms.
It’s about earning visibility by being the best answer — wherever your audience is looking.
That means:
- Prioritizing quality over quantity
- Writing for clarity and credibility — not just keywords
- Understanding how AI interprets your content
- Building trust at every layer: technical, topical, and personal
What you'll find on this site:
- Blog posts with no-fluff strategies, breakdowns, and frameworks
- Free tools like the AI Overviews Readiness Checker and SEO ROI Calculator
- A 7-day email series on adapting your SEO for the new search landscape
- SEO & AI consulting services for businesses who want expert guidance
Professional Growth & Development
Digital Marketing, SEO & AI Certifications
My certifications span industry-recognized programs from Google, HubSpot, SEMrush, Yoast, and Maven, covering digital marketing, analytics, inbound strategy, technical SEO, and AI-powered marketing.
They ensure the strategies I deliver are grounded in best practices as well as built for what’s next.
Together, they reflect my deep, hands-on commitment to mastering the full search and visibility ecosystem and staying ahead of a constantly evolving search landscape.
Fundamentals of Digital Marketing
Digital Summit Comphrensive Search & SEO
Actionable AI for Marketers
Advanced Google Analytics
HubSpot Inbound Certification
1MC Organizer Certification
SEMrush Certification for SEOs
Yoast Academy WordPress SEO
SEMrush Technical SEO Certification
HubSpot Academy Inbound Marketing Methodology
Have a project in mind?
- I don’t promise magic. I don’t sell hype.
- I build systems that work (and show others how to do the same).
- I’m an SEO consultant based in Ann Arbor, Michigan, and work with teams everywhere.
- Whether you’re a founder, marketer, agency lead, or just trying to figure out why your traffic dropped after the latest Google update, I’d love to connect!
Where I've Been
The truest source of knowledge is experience.
With 15+ years in digital marketing, I’ve led SEO strategy, team growth, and client-success programs across both internal and agency settings. My work focuses on driving measurable traffic, leads, and revenue by combining technical SEO, content strategy, and data-driven decision making.
Across roles from founder, consultant, to SEO Director, I’ve built visibility engines for a diverse set of clients and scaled internal teams around search and performance.
My core strength lies in translating complex search marketing opportunities into clear, revenue-focused action plans.
● 2009 - Present
SEO & AI Visibility Consultant
TarunGehani.com
Digital marketing consultant specializing in SEO and AI, including website audits, keyword research, content strategy, on-page optimization, UX and link building.
● 2016 - 2019
SEO Lead Strategist
Pure Visibility
Lead SEO Strategist, developing SEO processes, reporting, building and managing a team. Created the Visibility Audit, a proprietary website analysis auditing influencial layers of a business’ online presence, covering technical SEO, backlinks, competitors, keywords and conversions.
● 2013 - 2015
Marketing Director
Social Media Association of Michigan
Marketing Director for state organization focusing on awareness, collaboration, and promotion of social media marketers, companies, and organizations to provide guidance, advice, and services to local and regional businesses.
● 2010 - 2011
Digital Marketing Consultant
MS&L Worldwide, Publicis Groupe
Consultant work for MS&L Worldwide on various accounts. – General Motors Website – General Motors Corporate Responsibility Newsletter – Delta Faucet Social Media Marketing – DeVry University Media Monitoring
● 2004 - 2006
Co-Founder, Senior Editor
Undertone Magazine
Co-Founder, publisher and senior editor of arts and literary magazine. Sales and advertising. Events and fundraiser organization and promotion.
● 2019 - Present
SEO Director
Pure Visibility
Leading all SEO activities, from client and account management, team management, sales and growth tactics. Presenting webinars and leading workshops on SEO and local SEO best practices. Speaker at conferences and events.
● 2008 - 2015
Co-Founder, Managing Director
Freshtight Designs
Co-founded and built a website design and marketing consultancy specializing in WordPress web design and SEO. At its height, Freshtightdesigns.com branched into a community-led arts & music promotion and networking group and we hosted many local art and music festivals, concerts, and gallery features.
● 2011 - 2012
PR Director
AIGA Detroit
PR Director for the Detroit chapter of AIGA, the professional association for design. Helped create and execute upon a PR strategy, combining digital and traditional tactics, to increase awareness, promote memberships and partnerships, and increase attendees to committee organized events.
● 2006 - 2009
Account Executive, Website Design and Maintenance
Interpro, Inc.
Proposal writing, RFP/RFB respondent, marketing collateral content and design, website design/development, management and maintenance.
● 1983 - Infinity
Student of Life
The Universe
Always curious. Always learning. Always teaching.