About Tarun Gehani
I’m Tarun Gehani, an SEO and AI visibility consultant in Ann Arbor, Michigan, and the founder of Tarun Gehani Consulting. I help B2B SaaS companies, in-house marketing teams and web design and digital agencies get found in Google and in AI answers from ChatGPT, Google AI Overviews, Gemini and Microsoft Copilot.
I’ve worked in search since 2009, and I run every engagement myself, from the first call to the final readout.
Quick facts
- Tarun Gehani is an SEO and AI visibility consultant based in Ann Arbor, Michigan.
- He founded Tarun Gehani Consulting, LLC in February 2026.
- He works with B2B SaaS companies, in-house marketing teams and web design and digital agencies.
- He has worked in SEO and digital marketing since 2009.
- From 2016 to February 2026 he worked at Pure Visibility, an Ann Arbor digital marketing agency, first as Lead SEO Strategist and then as SEO Director.
- At Pure Visibility he created the Visibility Audit, the agency’s proprietary website analysis.
- His consulting method is called Find It, Fix It, Prove It.
- He has been quoted in Forbes, Business Insider, Yahoo Finance, Ahrefs, Search Engine Land and Search Engine Roundtable.
- He has guest lectured at the University of Michigan and Eastern Michigan University.
- Digital Reference named him to its Best SEO Consultants lists for Ann Arbor and Detroit in 2026.
- He co-organizes 1 Million Cups Ann Arbor.
Ways to work with me
Your buyers ask Google and ChatGPT who to hire. Every engagement follows three steps. You start wherever you are.
Find It
You don’t know where you stand in Google and AI answers, or why.
The Chart
Your baseline across Google and AI engines, a brand entity review and a 90-day roadmap. I check what ChatGPT, Google AI Overviews, Gemini, Copilot and Claude say about you, and who they name instead.
Fix It
You know the gaps. Now they need to be closed.
The Session
Three months working through your Chart roadmap on a weekly cadence. Biggest fixes first. Starts after The Chart.
Prove It
It’s working. Keep it that way and show leadership the evidence.
Residency
A lighter monthly cadence after the build. Every quarter I re-measure: same questions, same engines, before and after. Three-month minimum.
Building a new site? Web designers can add The Rehearsal, a fixed pre-launch SEO and AI setup for sites up to 50 URLs, migration included. $2,000.
Why my services sound like a gig
I’m a drummer. In 2009 my band, Commerce & Hiller, was one of the bands that set the Guinness World Record for the longest continuous live music performance. The record has since been broken. I’m still more proud of that certificate than my college degree.
I’ve always believed a lot of great brands don’t invent something new. They put two existing things together. So I combined my two passions. A drummer is the pulse of the band, mostly behind the scenes, and everything else is built on that beat. Your site’s technical health and content do that job for your marketing. That’s why my services are named like a gig: the Sit-In, The Chart, The Session, Residency and The Rehearsal.
What clients say
Margaret Wyzlic, Director of Marketing & Business Development, Oxford Companies and BrightWorks
Michelle Moriello, VP, Marketing, Windsor Communities
Meredith Brandt-Lew, Senior AI Business Analyst, Algolia
Charlie Kondek, Principal Marketing Specialist, DTE Energy
More recommendations on LinkedIn.
How I got here
I started in 2008, building WordPress sites at Freshtight Designs, the web design and marketing company I co-founded. A year later I was doing SEO, back when you could rank with exact-match anchor text and a few backlinks.
Google changed, and so did the work. It became about search intent, content that speaks with authority, and organic strategy tied to business goals. I’ve worked with local businesses, SaaS companies, international conglomerates and national B2C brands. I’ve built strategies, managed teams, led website redesigns and audited more sites than I can count.
In 2016 I joined Pure Visibility in Ann Arbor. I built its SEO process and team, created its Visibility Audit, and later ran the SEO practice as SEO Director. In February 2026 I left to start Tarun Gehani Consulting. Since then I’ve led SEO and AEO for Provisions Group and built the content engine for Office Puzzle’s marketing team.
Now AI is changing search again. AI Overviews, zero-click answers and AI assistants decide which brands get named. SEO was never about chasing algorithms. It’s about earning visibility by being the best answer wherever your buyers look, and today that includes ChatGPT.
Career
Founder, Tarun Gehani Consulting, LLC
2026 to present
SEO and AI visibility consulting for B2B SaaS companies, in-house marketing teams and web design and digital agencies. Every engagement follows Find It, Fix It, Prove It: I measure where a brand shows up in Google and AI answers, fix what’s keeping it out, then measure again. I run the practice on custom AI agents and automated workflows for research, reporting and project management.
SEO Specialist, Provisions Group
2026 to present
I lead SEO and AEO for provisionsgroup.com, working with the marketing director. I started with keyword research, persona development, an SEO audit and deep research, then built the content matrix and the content engine behind it. I manage the content and AI visibility strategy, build the Looker Studio reporting dashboards, and support client work when it comes up.
SEO and AI Visibility Consultant, Office Puzzle
2026
Started with a three-month project to get Office Puzzle’s SEO and content strategy off the ground. After the company’s website migration, I came back to build its content engine and worked embedded with the marketing team, including pipeline strategy. The engagement ended in September 2026.
SEO Director, Pure Visibility
2019 to 2026
Ran the agency’s SEO practice: client strategy and account management, the SEO team, and sales and growth. Led SEO for website migrations and redesigns, presented webinars and client workshops, hosted the Marketing ReCharge panel series and ran monthly SEO Office Hours at Bamboo Ann Arbor.
Lead SEO Strategist, Pure Visibility
2016 to 2019
Built the SEO process, reporting and team. Created the Visibility Audit, which reviews technical SEO, backlinks, competitors, keywords and conversions.
Co-Founder and Managing Director, Freshtight Designs
2008 to 2015
WordPress web design and SEO consultancy that grew into an arts and music community, hosting local festivals, concerts and gallery shows.
Marketing Director, Social Media Association of Michigan
2013 to 2015
Ran awareness and promotion for a statewide group of social media marketers and companies.
PR Director, AIGA Detroit
2011 to 2012
Built and ran the PR strategy for the Detroit chapter of the professional association for design.
Digital Marketing Consultant, MS&L Worldwide (Publicis Groupe)
2010 to 2011
General Motors website and corporate responsibility newsletter, Delta Faucet social media, DeVry University media monitoring.
Account Executive, Interpro, Inc.
2006 to 2009
Proposals and RFP responses, marketing collateral, website design, development and maintenance.
Co-Founder and Senior Editor, Undertone Magazine
2004 to 2006
Co-founded and published an arts and literary magazine. Sold advertising and ran events and fundraisers.
Brands I’ve worked with over the years
Speaking, press & recognition
As featured in
- Quoted in Forbes, Business Insider, Yahoo Finance, Ahrefs, Search Engine Land and Search Engine Roundtable
- Podcast guest on SEO On-Air (Stan Ventures), E-Coffee with Experts and the Exact Marketing Podcast
- Guest lecturer, University of Michigan Center for Entrepreneurship and Eastern Michigan University
- Speaker at WordCamp Ann Arbor and the Direct Marketing Association of Detroit
- Panelist at Eastern Michigan University’s Digital Marketing Workshop, 2026
- Named to Digital Reference’s Best SEO Consultants lists for Ann Arbor and Detroit, 2026
Interviews, talks and a media kit are on the press page.
Certifications
Ann Arbor & community
I’m based in Ann Arbor, and a lot of my time goes into the local startup and small business scene. I co-organize and emcee 1 Million Cups Ann Arbor, the weekly event where local founders present and get feedback. I hosted Marketing ReCharge, a monthly marketing panel series at Bamboo Ann Arbor, and ran monthly SEO Office Hours there that Ann Arbor SPARK helped promote. In 2026 I was on an AI and marketing panel for Eastern Michigan University’s Center for Digital Engagement, held at Ann Arbor SPARK East in Ypsilanti.
Last updated October 30, 2026
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