SEO & AI Visibility Consulting Services
The right SEO & AI visibility work, scoped for your situation.
Whether you need a one-time audit, a 90-day plan, or an ongoing strategic partner, every engagement starts with understanding your specific business and its goals.
Here’s what I do and how it typically comes together.
The System
The services below are building blocks to greater search visibility and results. Which ones you need (and in what order) depends on your situation, your stage, and your goals.
Most of my engagements follow a natural sequence: we start with an audit to understand where you are, build a roadmap to define where you’re going, then I’ll either hand off cleanly or stay involved as your strategic partner.
What I Do
All services, at a glance.
Every service can be delivered as a standalone project or as part of an ongoing engagement.
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Technical SEO Health & Content Strategy Services
Project
A thorough diagnostic of your current search presence: technical health, content gaps, keyword positioning, and competitor benchmarking. You get a scored baseline and a prioritized list of what to fix first, tied to real business impact.
⏱ Typically delivered in 2-3 weeks
Project
A phased, prioritized implementation plan built around your team’s actual capacity. Not a generic checklist but a structured SEO plan with clear owners, milestones, and expected outcomes at each stage. Built to be executed immediately.
⏱ Typically delivered in 2-3 weeks
Project or Advisory
Site architecture, crawlability, Core Web Vitals, redirect mapping, structured data implementation, and the foundational technical layer that everything else depends on. Often delivered as part of an audit or pre-launch strategy engagement.
⏱ Scope varies — typically 2-4 weeks or ongoing
Project
For teams building or redesigning a website. I work alongside your developers, designers, and copywriters during the project, mapping URL structure, information architecture, redirect plans, and schema, so visibility is built in from the start, not retrofitted after launch.
⏱ Ongoing during build – typically 4-8 weeks
Project or Advisory
An ICP-aligned content architecture that connects your product or service to the search queries and AI prompts your buyers actually use – across awareness, consideration, and decision stages. Built around your audience, not generic topic clusters.
⏱ Typically delivered in 2-3 weeks
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AI Visibility Services
Project
A structured assessment of how you appear (or don’t) in AI-generated answers across ChatGPT, Perplexity, Gemini, and Google AI Overviews. Includes gap analysis, competitor citation benchmarking, and specific recommendations to improve your presence where your buyers are increasingly looking first.
⏱ Typically delivered in 2 weeks
Project
A benchmarked score across the key signals that determine AI visibility: entity recognition, structured data, citation patterns, E-E-A-T signals, and topical authority. Gives you a clear baseline and a measurable framework to track progress over time. Shareable with leadership as a strategic metric.
⏱ Typically delivered in 1 week
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SEO Advisory & Ongoing Services
Advisory
Month-to-month strategic partnership. I function as your embedded SEO and AI visibility strategist setting direction, reviewing work, joining key calls, and keeping your team accountable to the roadmap. Best for teams that need senior SEO leadership but aren’t ready for a full-time hire.
⏱ Month-to-month · cancel or pause anytime
Retainer
A longer-term engagement (typically 3–6 months+) that combines strategic advisory with deeper execution oversight across content review, technical decisions, AI visibility monitoring, and ongoing roadmap refinement as your market and product evolve.
⏱ Typically 3-6 months · structured check-ins built in
Project or Retainer
All of the above, delivered under your brand. Audits, roadmaps, scoring reports, and strategy documents built to your agency’s spec and templates. Fully confidential, NDA-friendly, and designed to scale with your client roster. You present, invoice, and take full credit.
⏱ Same timelines as above · all deliverables in your brand
Find Your Path
Not sure where to start? Let’s find the right fit.
The services above combine differently depending on where you’re at and what you’re trying to solve.
Web Design & Digital Agencies
White-label SEO and AI visibility services your agency can own.
Embedded advisory, white-label deliverables, and pre-launch SEO strategy built to integrate with your client workflow without disrupting what you’ve built.
B2B SaaS Companies
Fractional SEO advisory for scaling teams.
Strategy sprints, fractional advisory, and AI visibility frameworks for SaaS companies from pre-Series A to Series C (without the full-time hire).
Mid-Market & In-House Teams
SEO and AI visibility strategy for lean marketing teams.
Growing companies with $5M–$50M revenue and a marketing team of one or two. I build the strategy and roadmap so your team can finally execute with clarity.
How Engagements Work
Most work fits into one of three tiers.
Think of these as starting points, not rigid packages. The scope is always defined together based on what you actually need.
Tier 01
Project
One scope. One deliverable. Clean outcome.
A defined engagement with a clear start, clear deliverables, and a clean handoff. Typically 2–4 weeks depending on scope. You leave with a document, a framework, or a plan you own outright, and the option to continue or not.
Typically includes:
- ✓ SEO Audit and/or AI Visibility Audit
- ✓ 30/60/90-Day Roadmap
- ✓ AI Visibility Scoring Report
- ✓ One strategy session to walk through findings
- ✓ Clean handoff package: everything to execute independently
Best for: Agencies testing the partnership, SaaS teams needing a baseline, businesses with one specific blocker to resolve.
Tier 02
Advisory
Strategic partnership, month-to-month.
I become your embedded strategic resource: available for monthly sessions, async Q&A, content and strategy review, and roadmap refinement as your situation evolves. No long-term commitment required. Cancel or pause anytime.
Typically includes:
- ✓ Monthly strategy sessions (60-90 min)
- ✓ Async support via email between sessions
- ✓ Quarterly roadmap refresh
- ✓ Review of content, technical, and AI visibility decisions
- ✓ Executive communication support as needed
Best for: SaaS companies scaling organic, agencies with ongoing client SEO needs, in-house teams that need a senior voice in the room.
Tier 03
Retainer
Deeper involvement, longer commitment.
Everything in Advisory, plus deeper execution oversight across content, technical, and AI visibility workstreams. Typically 3-6 months with defined deliverables and check-ins built in. Best when the work is complex or the stakes are higher.
Typically includes:
- ✓ Everything in Advisory
- ✓ Deeper technical SEO oversight
- ✓ Ongoing AI visibility monitoring and optimization
- ✓ White-label deliverables for agency partners
- ✓ Priority response and availability
Best for: Agencies with multiple client accounts, SaaS companies in active growth, organizations navigating a major site migration or redesign.
Every engagement is scoped together — these tiers are starting points, not fixed packages. Book a free call and we’ll figure out what makes sense for your situation.
When we came to him with specific, ambitious SEO goals, he didn’t just promise outcomes — he delivered them in record time. He’s not just a vendor; he’s an invaluable thought partner. His responsiveness, keen observation, and genuine understanding of our business needs made him the kind of partner who makes you feel heard, supported, and confident.
Honest Fit Check
This probably isn’t the right engagement if…
I’m selective about who I take on – not because I’m picky about it, but because this work can only produce great results when the conditions are right.
- ✗ You need task execution without strategic ownership. I set direction, I don’t process a ticket queue.
- ✗ You’re expecting guaranteed rankings in 30 days. Anyone promising that isn’t being straight with you.
- ✗ You want a yes-person. I’ll tell you what I actually think, even when it’s not what you want to hear.
- ✗ You need pure content production or link building volume. There are great specialists for that.
Let’s Talk
Not sure which service or tier fits your situation?
That’s exactly what the discovery call is for. Twenty minutes, free, no obligation. We’ll figure out what you need and whether I’m the right person to help.
No commitment required · Response within 1 business day · Based in Ann Arbor, works everywhere