In this ClickFunnels review, you’re going to learn how you can use one of the best marketing platforms out there to sell products and services online.
In review, I’m going to do a full-break of
You will see how by using
In this
As well as we’re going to discuss the customer support that
They also have interesting trainings that they offer so it’s worth discussing that in detail in this
And last but not least, we’re also going to review
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ClickFunnels Features:
ClickFunnels has been created with the idea to make it easier for you to sell products and services online.
And all of that while maximizing conversion rates and increasing revenue and profit.
That’s why
So that’s why I think it’s worth discussing in this
But
It’s about building sales funnels – all the landing pages put together that will help you convert a first time visitor into a customer.
So in this
You will see how by using
So that’s why
Now, let’s discuss them in detail. And while I review the features, you can sign up for a free trial and test them yourself in real-time.
Funnels – This is one of the best features of
As well as why
When Russell Brunson created
And the problem most people experienced with landing page builders was that their pages were not organized.
Usually, a sales funnel consists of multiple pages and it’s hard to navigate that with most platforms.
This is when Russell Brunson created the concept of funnels within

So within 1 funnel,
You can also create a variety of different funnels depending on your needs using pre-existing templates that

With
- Homepage funnel
- Sales Letter Funnel
- Auto Webinar Funnel
- Lead Magnet Funnel
- Hero Funnel
- Application Funnel
- Live Demo Funnel
- Webinar Funnel
- Cancellation Funnel
- 2-Step Tripwire Funnel
- Product Launch Funnel
- Squeeze Page Funnel
- Ask Campaign Funnel
- Bridge Funnel
- StoreFront Funnel
- Reverse Squeeze Page Funnel
- Summit Funnel
- Video Sales Letter Funnel
- Membership Funnel
- Invisible Funnel
- Daily Deal Funnel
- Survey Funnel
In ClickFunnels, all of these funnels come with a video explanation and guidance when it comes to when and how to use them.

And the pre-ready templates make it possible to launch your funnels within minutes.
In each funnel, you already have all the landing pages you need. You just need to edit the copy, change the images and you can launch them.
So I would definitely give the funnel builder of
And the
The drag and drop editor allows you to fully customize the look of your landing pages and to make them look the way you want to.
So by using
You can also choose among hundreds of pre-built page templates that you can use as a base to create your own landing pages in

These page templates also extremely well organized based on their purpose.
So
- Optin pages that include email opt-in and thank you pages
- Sales pages that include sales page, product launch, order form, one-click upsell, one-click downsell, order confirmation page
- Webinar pages which include webinar confirmation page, thank you page, broadcast room
- Auto webinar pages which include again confirmation page, thank you page, broadcast room
- Membership pages which include membership access pages and
No matter what type of page you want to build for your business,
Of course, you can also build your landing page from scratch if you want to. Which will also give you the option for maximum customization.
Now, let’s take the time to review the page builder of ClickFunnels:

With its help, you can easily add any element that you want on the page – such as:
- Text fields (headline, subheadline, paragraph, bullet list),
- Media fields (images, image popups, videos, video popups, audio players),
- Form fields (buttons, Facebook opt-in, input, select box, text areas, checkbox headline)
- Advanced form fields (SMS sign up, billing add., shipping add., survey)
- Countdown clocks
- Content blocks (Icon, IMG feature, navigation, FAQ, divider, progress bars, image list, pricing table)
- MISC elements (social share, privacy notice, FB comments, text block, custom JS/HTML)
From the settings tab in
Besides this,
In general, I have to say
And I can’t say the same for other tools like Unbounce for example. Where I had to spend a lot of time to learn how to use it and build pages with it.
The other huge benefit is that with the page builder of
You can literally have them up and running within minutes. That’s why in this
One-Click Upsells And Downsells – one of the best things about
Russell Brunson knows very well that most companies spend a lot of money to acquire a customer.
That’s why it is extremely important for anyone selling online to increase their average order value (AOV) as much as possible so they can make a profit on their ad spend.
And in order for

So after people buy your main product then on the next page you can present them with a one-click upsell offer.
Which could be another product or service you’re offering.
The really good thing is that

They’re just being charged automatically and the order is being fulfilled.
Besides upsells, you can also create downsell offers within
People can get the product with just one click without the need to fill in credit card details information.
So in this
And it’s easy to use too.
Membership Areas – a lot of people who use
That’s why
This is where you can give access to people to your paid content – such as your online courses.
And in order for your customers to login within the membership area, they will be provided with a unique username and password by
When it comes to setting up your membership area in

And your membership area you can edit and customize the same way you customize all of your other sales funnels and landing pages in
Also, it’s pretty easy to upload and manage all of your content.

You can structure your content with lessons and within each lesson, you can have multiple lesson sections.

Each lesson section you can customize to make it look the way you want to and add different content like videos, images, PDFs, and spreadsheets for download, etc.
So in this
Order Forms –
Marketers know that a typical shopping cart abandonment rate is between 60 to 80 percent.
And an optimized checkout process has only a 20% abandonment rate.
That’s why
And you can also use the page builder of

That way if someone fills up their contact information on step 1 but didn’t finish step 2 you can send them cart abandonment emails, bring them back, and convert them into a customer.

And last but not least, with your order forms within
This is basically an upsell within the order form itself that easily helps increase your AOV and the profitability of your campaigns.
In this review, I have to give this
Automation – with

So with
- Everyone who visited this page
- The people who saw the page but didn’t purchase
- For the people who purchased your product
And for those people, you can either add a new action, send a new email or a new SMS text.
An action here could be anything from:
- Adding and removing people from a list
- Adding and removing a tag
- Email notification
The whole idea of
Also to be able to follow-up with your customers once they buy your products.
As well as to organize your audiences and better understand how people are moving through your funnels with tags.
So I would give this
That’s why a lot of people use
Follow-up Funnels – ClickFunnel’s Follow-up funnels are very similar to 3rd party email automation tools.
But with it, you can do so much more.

So Follow-up funnels are not only about sending emails sequences to your audience.
With its help, you can use
And follow-up funnels can be triggered within
- Where your traffic comes from
- Specific actions people took inside your funnel
- Who are the people within your funnel
- Which products people purchased and when
Thank you follow-up funnels you can also create something within
They allow you to pull specific data about your customers and subscribers that you can use for your
For example, you can find things like:
- Who was interested in your product but left before finishing his order
- Who watches and read your content but never buys from you
- Who has purchased a product from you and also has a lot of following on social media
- Who buys every single product that you launch and offer
Besides all of this,
With them you will be able to see:
- The people who opened your email
- The people who click-through your emails
- The people who purchased your product
- How much money you made from each email
So these stats can definitely help you when it comes to understanding how well you’re doing right now when it comes to your email marketing efforts.
And what you need to do in order to improve results.
So I would give this
Stats – one of the things I like the most about
Because they tell you exactly how well your sales funnels are working right now. And they also give you the insights you need to improve your campaigns and get better results.
It’s important to know that you have stats for each separate sales funnel in your
This allows you to monitor how well that sales funnel is working and what you need to improve to get more sales and increase your revenue.
Here’s how the sales funnel stats look like in

You will see that on top you have 3 big stats like:
- Earnings per click – this is the amount you earned based on each person who clicked and went on the sales funnel
- Gross – these are the gross earnings within that sales funnel
- Average cart value – what is the average order made from this sales funnel
These stats give you the big picture overview when it comes to how well your sales funnel is working.
Below that, in the table, you have more stats in details that help you understand how each step of the funnel is performing.
In the white column on the left, you can see the names of all the funnel steps.
And on right in the 2 blue columns, you can see stats about pageviews and opt-ins.
This gives you information when it comes to how people are moving down your funnel and how well they’re converting on each step.
Based on this info you can identify if a specific step of your sales funnel is killing the conversions and needs improvements.
In the first green column,
And in the last column, you can see earning per pageview.
Besides all of this,
And you can choose any length of time that you want – from the last day to 7 days, 14 days, 30 days, 1 year, etc.
In my opinion, the stats are very easy to understand and presented in a really nice way. And the learning curve is short.
So
And what you need to do to increase your sales and revenue.
Products –
That’s why

So for each product you create within
And then when people buy your product within
With
So when people buy a digital product
If you’re selling a physical product with
And they will manage and ship the ordered products for you.
So I would give this feature a solid 9/10 because it allows business owners to automate their processes and make a lot more money.
Split Tests – A/B testing is one of the most important features out there when it comes to increasing your conversion rates and sales.
That’s why ClickFunnels has come up with powerful A/B testing functionality to help you find what’s working for your business.

And you can split-test just about anything within your funnel.
For example: you can test a different headline, image, copy, buttons, videos, and see which version has higher conversion rates.
And you can even test an entirely different layout of your sales page.
Then
Contacts –
So when you go through your Contacts tab, you will be able to see:
- the number of new contacts you generated
- The number of lifetime contacts
- The number of unsubscribes
Within your contact list in
You will be able to also select a contact and add and remove a tag.
And also view more information about each contact such as:
- Contact profile
- Purchases
- Memberships
- Marketing automation
- Recent activity
In the contact profile in
- Action score – which is the average of your contact’s Social, Recency, Frequency and Value scores
- Number of purchases made by the contact
- Number of email lists your contact is a part of
- Number of memberships your contact is a part of
- Social score – this is calculated by the number of social accounts
Clickfunnels can find - Recency score – based on how recently the contact engaged with your funnels
- Frequency score – based on how frequently the contact engaged with your funnels
- Followers – the number of followers
ClickFunnels could find for his social media accounts
Besides this, you also have information for your contacts such as their full name, address, shipping address, etc.

Recent activity is very interesting because it allows you to see with which funnels and steps of funnels your contact has engaged and when.
Funnel Marketplace – this is the place where you can buy premium high-converting funnels within

These are already proven and tested templates that you can easily get a hold on for the right price.
Some of them are free and some are paid and they can save you a lot of time and speed up the process of setting up your funnel in
You will see that they have all kinds of funnels that you can find here:
- Optin Funnels
- Sales Funnels
- Membership Funnels
- Webinar Funnels
- Product Launch Funnels
- Landing pages
- Squeeze pages
- Sales pages
- Order forms
- Confirmation pages
- Sales Letter pages
- Video Sales Letter pages
…and so on.
Basically for any type of funnel or landing page that you need you can find a template here.
On the
And to also consult you when it comes to how to build a high-converting sales funnel.
Besides all of this, you can take advantage of the Funnel Marketplace and become a seller.
That way you can start making money by selling your own sales funnels within
Backpack –
Especially, considering that you don’t need to invest a lot of money upfront and you can only pay your affiliates once a sale has been made.
That’s why

Normally, setting up an affiliate program could be a pain in the ass.
You need to setup all affiliate pages and affiliate IDs, add tracking pixels and custom codes on all of your pages, customize shopping carts, etc.
And you also needed to connect this with all the other tools that you used.
This means that setting up an affiliate program was a very time-consuming process. Not to mention also expensive.
That’s why
With its help, everything for your affiliate program is already setup in your
So you can simply launch it straight away. No need to install tracking pixel codes and do the complex tech stuff.
Another huge benefit of Backpack is that they use something called sticky cookies.
With their help, you can offer a commission to your affiliates not only on the front sale that they make but also on all backend sales that happen as well.
For example: let’s say that an affiliate sends you a customer and he buys a $297 product for which you offer 50% commission.
This means that he gets $148.50 in commissions.
But later when you run another campaign, the same customer buys another product for $697 and on this one, you offer 20% commission.
Then your affiliate will get another $139.40 in commissions.
That way your affiliates will be even more motivated to promote you because they will know they’re making money from the backend sales as well.
And this is all possible thanks to the sticky cookies.
Because they remember which affiliate sent you which customer and can identify that later on when you continue to market to them different offers.
Another benefit of Backpack is that it also tracks customers across multiple devices.
So your affiliates don’t need to worry they would lose sales if people first click from their smart form and then they purchase from their laptop.
Once people opt-in,
When you setup Backpack within
You can also create as many commission plans as you want and switch back and forth between them as you please.
Besides that you can add many different types of affiliates:
- Friends & Family
- Regular affiliates
- Super affiliates
- JV Partners
- Launch affiliates
That way you can categorize your affiliates and pay them differently depending on the group that they’re in.
And that’s not all.
With Backpack, you can also create a Two-Tier affiliate program.
This means that your affiliates would be able to also recruit other affiliates and make commissions on their sales as well.
To help your affiliates do a better job selling your products you can create a
This is where you host any promotional materials within
This could be anything from:
- Articles
- Links
- Banners images
- Swipe copy
- Email templates
- Testimonials
- Any other resource or a tool that might be helpful
Within Backpack, you can even run contests and competitions among your affiliates.
That way you can reward your best affiliates and make them win a special prize if they make the most sales.
This will motivate them to do an even better job for you and it will bring you more sales.
Within your

In the
- Your total number of affiliates
- Affiliate sales – this is the total revenue generated by all affiliates
- Commissions – how much in commissions you need to pay to your affiliates
- Paid to affiliates – how much you paid to your affiliates so far
- Active – what percentage of affiliates made at least one sale
- Referred – what percentage of affiliates have been referred by another affiliate
- Today’s affiliate snapshot – how many sales you made today, what much commission you should pay and what is your profit
In your
And paying affiliates with
All you need to do is verify the amount you need to pay them as a commission.
And then you can make that payment easily with PayPal or even write them a check.
ClickFunnels Integrations
Even if
They still know that you might want to use other tools as well.
Especially, when it comes to functionalities that
This is why they have invested a lot of time and resources to build custom integrations with as many 3rd party tools as possible.
Currently,
- ActiveCampaign – used for email marketing and marketing automation
- Aweber – used for email marketing and marketing automation
- Constant Contact – used for email marketing and marketing automation
- ConvertKit – used for email marketing and marketing automation
- Drip – used for email marketing and marketing automation
- GetResponse – used for email marketing and marketing automation
- Kajabi – used as a membership platform, website and landing page builder, and email marketing
- InfusionSoft – used for email marketing and marketing automation
- SalesForce – used as a CRM, marketing automation and more
- Ontraport – used for email marketing and marketing automation
- MadMimi – used for email marketing and marketing automation
- MailChimp – used for email marketing and marketing automation
- Sendline – used to build landing pages and send emails
- EverWebinar – used for creating evergreen webinars
- WebinarJam – used for creating live webinars
- GoToWebinar – used for creating live and evergreen webinars
- GVO PureLeverage – used for viral blogging and marketing system
- HubSpot – used as a CRM and for marketing and sales promotions
- Interspire – used as a shopping cart, website builder and email marketing solution
- Sly Broadcast – used to send voice mailing to your customers
- Twilio – used to receive phone calls and texts
- YouSign – used to create social media graphics
- Shipstation – used to fulfill orders for physical products
- ZenDirect – used for direct mail, printing, and fulfillment
… and so on.
And last but not least,
Which allows you to connect it with hundreds of other apps out there.
ClickFunnels Support
ClickFunnels has done a lot lately to greatly improve the support that they offer to their customers.
And we need to give them some props for that.
Not long ago it was difficult to get in touch with someone from their customer support team to help you with a tech issue you have.
Right now they have dedicated support teams that you can contact 24/7 and that they will help you with anything you need.
But it’s important to know that the
They have a vibrant community in their Facebook group where you can always find help or answers to your questions.
As well as a lot of courses and trainings that teach you how to use
Now let’s take a look at everything that
Helpdesk –

There are useful articles that teach you everything from:
- Setting up your sales funnels with
ClickFunnels - How to use the page editor to create your landing pages
- How to use follow-up emails to send emails within your
ClickFunnels account - How to use Backpack to setup affiliate programs and get affiliates to promote your offers
- How to setup your membership funnels
- How to assign your customer domains within
ClickFunnels - How to setup payments with Stripe, Paypal, InfusionSoft, ClickBank, etc.
- How to integrate third-party email service providers such as ActiveCampaign, AWeber, GetResponse, etc.
All of this is pretty well organized so it will be extremely easy to find what you’re looking for.
Facebook group –
They’re Facebook group so far has over 246,038 members and it is constantly growing at a rapid rate.
And the majority of the members are ClickFunnel users and they will happily deal with whatever issue you currently have in your business.
You can always post a question in the group or seek advice and within minutes you’re going to have dozens of people replying and willing to help.
This is a place where you can also find talent to hire.
No matter if you’re looking for a sales funnel designer, copywriter, Facebook ads expert, etc.
This group has a pool of all kinds of people who will be willing to help you out with whatever you need.
2 Comma Club Award – This is an award that
If you’re in the teaching and coaching in the “making money online” niche, this is a great way to show your credibility.
And use the 2 Comma Club award as proof that you’re legit.
This could also be extremely helpful if you’re a marketing expert and offering any Done-for-you services as well.
Currently, there are a few hundred 2 Comma Club award winners and new ones come up every other day.
In order to qualify for the award, you must generate over $1,000,000 with 1 sales funnel within
Product offerings – besides just being a marketing software,
They know that giving people the tools they need is great but in order for them to achieve results, they also need the knowledge.
That’s why
Russell Brunson has written 3 books:
- DotCom Secrets
- Expert Secrets
- Traffic Secrets
And
- One Funnel Away Challenge
- Perfect Webinar
- Funnel Scripts
- Funnel Builder Secrets
- Affiliate Bootcamp
- 10x Secrets
- Two Comma Club X
Besides all of this,
And at the event the best within the
Chat support –
And it’s available 24/7.
If they’re not able to fix your problem, then you will be directed to a
Email support – email support is also available with
If you want to contact their support by email you can do that here at support@clickfunnels.com
You can also leave your email within chat support and they can contact you later to help you fix your issue.
Phone support – currently
ClickFunnels Pricing

ClickFunnels gives you the option to choose between two plans – 20k Monthly Visits and
They differ when it comes to their limit for the number of funnels, pages, monthly visitors, sub-users, and custom domains.
Both plans come up with a free trial so you can try before you buy.
Now let’s discuss the difference between 20k Monthly and Platinum:
20k Monthly Visits – this is the standard and most popular
It gives you everything you need to get started building sales funnels.
With this pricing plan, you create up to 20 funnels and build up to 100 pages.
Which is more than enough for most people who use the software.
You also have a limit to 20 000 visitors per month which is suitable if you’re still not generating that much traffic.
With this
Which is more than enough for me when I got started using it in my business.
But it might be limiting if you want to test lots of offers on different domains.
This plan also comes with A/B testing functionality so you can split test your sales funnels and improve them.
Email integrations so you can push your leads to your preferred email service provider.
As well as Optin funnels, Clickpops, Clickoptin, and all the advanced funnels.
With this plan, you also get access to membership funnels and an unlimited number of members.
Which is something that you rarely get with the cheapest pricing option from most landing page software tools out there.
This
And for the price I think you get more than enough – it supports up to 20 000 visitors per month, 20 funnels, 100 pages, etc.
And if you want unlimited funnels and traffic you can always upgrade.
First of all, with this
So you don’t have to worry about what you can build within your account and limit yourself to only 20 funnels and 100 pages.
Besides, with this pricing plan, you can connect up to 9 domains to your account.
So it’s perfect for those looking to scale their business with more products, offers, and websites.
With
Which makes it perfect for those who have more than 20 000 visitors per month.
This plan is also perfect for teams because you can create up to 3 sub-users and all of them can work on your sales funnels.
With this plan, you also get priority support, email marketing functionality, and backpack – which can be used to setup your own affiliate programs.
Not to mention, you can sign up for a free trial so you can try before you buy.
ClickFunnels Review 2020: Summary
ClickFunnels as a platform gives you everything you need to create sales funnels, start selling products and services, and make money online.
If you’re selling digital products like online courses, you will find it extremely useful as they help you maximize your conversion rates and increase your average order value.
As well as that you can create your own membership sites with the platform where you can host your courses.
If you sell physical products, you will like that you can customize and build your landing pages that way you want to.
And you will find that in most cases you will have way higher conversion rates selling physical products with
If you’re offering done-for-you services or consulting, you will see that the sales funnels you build with
As you will be able to build a demand for what you offer in advance before you get on a sales call with your prospects.
It’s worth mentioning that
It’s very intuitive to learn to use it and it allows you to setup whole pages and funnels within minutes.
And everything is done with drag-and-drop so no need to custom code anything.
They also have one of the biggest marketing communities out there which is a huge reason why you will want to sign up for
You will always be able to find people to help you out with your funnels, to answer your questions and to assist you with whatever you need.
One of the drawbacks of the platform is that they don’t have their own video hosting features.
So you would need to use services like Video or Wistia to host your videos and then you can embed them into your
The other one is that their email marketing and marketing automation capabilities are not as advanced as other tools that you might use on the market.
So I would recommend using
But in general,
And it would be my number one recommendation when people ask me for a landing page builder.
So you should definitely at least sign up for a free trial, test it out, and see if you like it.
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Tarun Gehani
Tarun Gehani is a digital marketing strategist with 16+ years of experience in SEO, content, and web design. In 2009, he founded a web design and marketing consultancy in Ann Arbor, helping brands like GM, the University of Michigan, Delta Faucet, and DeVry University grow their online presence. Tarun’s insights have been featured in Forbes, Business Insider, Yahoo Finance, Ahrefs, Search Engine Land and Search Engine Roundtable. He holds certifications in Google Analytics, SEMRush Certification for SEOs, Yoast Academy, and HubSpot Inbound Marketing. Today, he writes about the evolving search landscape and how brands can thrive in the era of AI-driven discovery.
