– People, not pageviews
– Revenue, not rankings
– Engagement, not followers
– Content is still king
– Design is queen (the king needs support)
– Long tail keywords
– Measurement is key
– Multiple media channels
– Authorship
– Strategic guest blogging
– Mobile/device user experiences
– Social media marketing, promotion, sharing
– Schema, structured data, markup
– Local, reviews
Tarun Gehani
Tarun Gehani is a digital marketing strategist with 16+ years of experience in SEO, content, and web design. In 2009, he founded a web design and marketing consultancy in Ann Arbor, helping brands like GM, the University of Michigan, Delta Faucet, and DeVry University grow their online presence. Tarun’s insights have been featured in Forbes, Business Insider, Yahoo Finance, Ahrefs, Search Engine Land and Search Engine Roundtable. He holds certifications in Google Analytics, SEMRush Certification for SEOs, Yoast Academy, and HubSpot Inbound Marketing. Today, he writes about the evolving search landscape and how brands can thrive in the era of AI-driven discovery.
