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What is Content Marketing, Why You Need It, and How to Get Started Today

Content Marketing Tarun Gehani todayAugust 7, 2014 3 1

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Content Development and Marketing Strategy

content marketing target your audience

As a small business owner, you probably know just how important it really is to make your voice heard.

Your marketing messages should be carefully distributed and promoted via a wide range of channels, based on your end goals, financial means and targeted audience.

Naturally, great content is the key to your success.

Improved, focused web writing can increase your brand awareness, stimulate client loyalty, boost sales and help you earn more money.

A cohesive content marketing strategy is your number one ally, allowing you to make yourself known on both online and offline markets.

Are you wondering how you could come up with a set of tactics designed to turn your web writing into works of art that can actually convert readers into buyers and brand evangelists?

If so, let’s start with the very beginning.

What is Content Marketing?

According to the Content Marketing Institute, the concept of content marketing revolves around the idea of creating, distributing and curating valuable and relevant content to attract customers.

It should basically become a part of your entire marketing process and enable you to stay on the same page with your prospects and existing clients throughout all the phases of the buying cycle.

In other words, content marketing can be seen as the art of bonding with your targeted audience and sharing essential information without attempting to sell your products or services.

At some point, you have to detach yourself from your sales pitches and learn to communicate freely with your public.

[Tweet “This is what content marketing is all about: informing, educating and entertaining potential buyers.”]

You may be wondering: what’s in it for me?

As a business owner, you realize that this question makes a lot of sense.

You give something to a large group of people, so what should you expect in exchange?

After all, you invest time and money in your content creation strategy, so you want to make sure that your investment is justifiable.

Rest assured knowing that content marketing is always a safe bet.

As long as you interact with your audience and offer them the right kind of food for thought that they expect from you, prospects will be more inclined to finally listen to your sales pitches and respond to your calls to action.

How to Get Started With Content Marketing

how to get started with content marketing

Content marketing is far from being rocket science.

Proper planning and a good understanding of your readers’ needs will enable you to craft and distribute relevant, exciting and compelling content pieces that will put your brand into the spotlight.

It really is as simple as that.

Here are a few basic steps.

Follow them to jumpstart your content creation strategy.

1. Find Out Who Is At the Other End of the Line

In other words, who are you talking to?

Who would you expect to buy your products?

In-depth research followed by a proper segmentation will give you the best answer to this question.

Know your audience, to be able to tailor your marketing message in a correct manner.

2. Think: How Can You Simplify the Lives of Your Prospects?

How are you different from other similar brands that are already fighting for supremacy on an overcrowded niche?

Make sure all your content written for your website, blogs or articles reflects your uniqueness and the one-of-a-kind features and benefits of your products and services.

Last but not least, interpret distinctive features as amazing advantages that your products should profit from. For instance, a tiny price tag equals more money in your buyers’ pockets.

3. Determine and Include the Right Calls to Action

What are you hoping to achieve, via your content marketing strategies?

Maybe you want your readers to spread the word about your company, buy your new product or subscribe to your newsletter.

If you’re too subtle, users may not get your real intentions.

After all, your visitors are not mind readers, so make sure you include concise and compelling calls to action in all your content pieces, to convince them to act in a certain manner.

4. Find the Best Ways to Keep Your Audience Engaged

Post content on a regular basis.

Set up an editorial calendar to monitor your web writing and stick to it.

Connect with industry influencers and establish meaningful relationships.

Stay in the loop.

Spot new trends in your sector and expand on hot topics that may interest your readers.

Be helpful, convincing and enthusiastic and try to present even the dullest facts from a unique perspective.

5. Measure the Effectiveness of Your Strategy

Once you’ve implemented your first content strategy, you should track its success rate, modify the timeline, make changes in style, tone, segmentation and so on (only if needed) and boost your content creation efforts.

If the numbers are puzzling you or if you’re still very far from your initial marketing goals, let us offer you the expert guidance that you need to stay relevant and competitive in your field.

Tell us your story and we’ll gladly jump on board with the best tips on how to develop or correct a content marketing strategy.

Written by: Tarun Gehani

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