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todayDecember 7, 2020

Marketing Strategy Tarun Gehani

Want to Keep Your Customers Engaged on Your Website? Here’s How

One of the fundamental principles of running a successful business is to maintain customer satisfaction. Once you achieve that, it becomes easier to increase your profit streams as they find it easier to purchase from you. Customer satisfaction comes in many forms. Ideally, maintaining a high quality of product and [...]

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Sales Funnel Software

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There are many different sales funnel software platforms to choose from and some may suit your business more than others. To help you make your decision and pick the right software, we’ve reviewed the best sales funnel tools on the market.

All of these tools offer comprehensive services with a wide range of useful features to help you with all of your sales funnel needs.

Best Overall


The original and still the best dedicated sales funnel builder

click funnels software

Read our review on ClickFunnels

Great for Affiliates


Boost your revenue with high converting cart pages, one click sales funnels, affiliate campaigns

thrivecart logo

Read our review on ThriveCart

Great for Checkout


Easy shopping cart software and 1-page funnel system, making it simple to sell online.

sam cart

Read our review on SamCart

Sales funnels are an integral part of any marketing and sales strategy. Advertising your products or services to your target audience is all well and good, but then what? You need to then plan and implement a strategy to nurture leads and turn them into paying customers. This is where sales funnels come in.

Sales funnels streamline the buyer process and guides prospects to the actions you want them to take, which would eventually be to purchase your offering. Depending on whether you’re selling low- or high-ticket items, this buyer’s process could take just a few days or possibly even months.

Utilizing sales funnel software can help you determine the various stages that your prospects will ideally go through before making a purchasing decision, and gives you a holistic perspective of your sales and marketing strategy.

Here is a comprehensive guide to everything you need to know about sales funnel software, including reviews of the top contenders with all their pros and cons to give you some insight into the best sales funnel software out there.

What Is Funnel Software?

When it comes to sales funnels, there are multiple different stages and steps that need to be planned, implemented and tracked. This can be difficult if you’re using different platforms or tools for each process.

There could be numerous touch-points with your leads throughout your sales funnel, so tracking them on multiple platforms could get confusing and it would be easy to miss things – resulting in fewer overall conversions. This is why sales funnel software is so beneficial to your online business and marketing strategy.

Sales funnel software keeps all the different processes in one place where you can monitor the effectiveness of each and see where your funnel needs a bit more work or a change in strategy. Funnel software offers a wide range of tools and services, like email marketing and a landing page builder, that you can use to automate your sales funnel process and track your leads, conversions, and customers.

When you offer numerous different products or services, you need to make sure you have an effective sales funnel running for each offer. Sales funnel software helps to organize all your various funnels so that it’s easy to track all of your leads and see which funnels are performing the best.

It also allows you to automate most of the processes in your sales funnels – saving you a lot of time and resources. Once your sales funnel is set up, you can just let it run and not worry about it until it’s time to revise your tactics and update your strategy to keep up with relevant trends.


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What To Look For In Sales Funnel Software

With so many different sales funnel tools and software out there, it is difficult to know which one to choose to suit your business and your needs. Here are some of the top things to look for in online sales funnel software so that you can find the best sales funnel builder for you.


Easy To Use

The sales funnel software you choose should be accessible and easy to use in order to accommodate for small businesses and people who may not be as tech-savvy as others. It should be intuitive and user-friendly so that you don’t spend a lot of time figuring things out and wondering how to make something work the way you want it to.

Sales funnel software should make it easy for you to configure everything without the use of coding skills – since this is not something everyone has.

With this also comes the ease of integration. You don’t want to have built a complex campaign with many moving parts only to find that certain parts aren’t compatible and won’t work together. Sales funnel software should make it easy to integrate your existing processes and favorite tools so that you don’t have to start from scratch.


Customizable Templates

Having customizable page templates is a must! It makes it so easy to start new campaigns that will be up and running in no time. These pre-built page templates should be quite general and easy to customize so that they can suit all businesses – no matter what industry they’re in.


Automation Tools

Automation makes running and managing your sales funnels an absolute breeze. Creating automated email chains, tagging systems, and lists, allows you to instantly send your audience the information they need and build stronger customer relationships.

You can make it so that certain tags trigger specific email flows without having to spend the time manually sifting through your contacts and sending the right emails to the right people. This makes your whole marketing campaign run much more smoothly and effectively.


Affiliate Program Capability

Another useful feature to look out for in sales funnel software is an affiliate management tool or service. This allows you to create your own affiliate program whereby you can recruit other marketers and businesses in your industry, or related industries, to help bring in more leads to your site for a small commission.

This is a great way for other businesses and websites to make a little bit of extra cash on the side while generating leads and conversions for your business.


Additional Features And Tools To Look Out For

Some of the other things that you should get from the sales funnel software you use are reliable customer support so that if you have any issues or questions you can get the help you need in a timely fashion, and access to short online courses or video tutorials for new users so that you can earn to use all the tools and features in no time.

Another useful feature to look for is whether the sales funnel software has a built-in shopping cart feature. This is very useful for businesses selling multiple products.

Best Sales Funnel Software Reviews

There are many different sales funnel software platforms to choose from and some may suit your business more than others. To help you make your decision and pick the right software, we’ve reviewed the best sales funnel tools on the market.

All of these tools offer comprehensive services with a wide range of useful features to help you with all of your sales funnel needs. One thing to note is that they all have their pros and cons, which we’ve included below, so make sure you choose the best sales funnel software that is right for your business. Let’s take a look.

Karta Review

Kartra is a sales funnel and marketing automation ecosystem that brings together several different elements of attracting and growing a customer base online. [Read our full Kartra review here].

For those who are new to the concept of sales funnels and marketing automation, this means providing a range of online marketing and sales tools that allows you to attract customers to your site or landing page. After that, additional features allow you to gather customer details and continue communicating with them.

In this case, Kartra provides tools to set up a web presence, gather customer information with opt-in forms, and then use this information to set up automated email marketing campaigns. This also includes functionality like video sharing and being able to automatically follow up with users who haven’t watched your video in its entirety.

Launched in 2017 by Andy Jenkins and Mike Filsaime, who both have years of experience in driving traffic to websites, Kartra is designed for both beginners and advanced users. It is a fully cloud-based, all-in-one platform that offers an intuitive drag and drop builder for creating compelling online marketing designs and landing pages.

As opposed to other similar kinds of software, Kartra sells all-inclusive packages, so you won’t have to worry about paying more for additional features and benefits. In fact, the only time you will pay more is if you start to get more traffic, as their pricing model is tiered according to this metric.

Interestingly, the design of Kartra was fueled by the frustration the founders had with integrating webinar software into sales-driven software, so if you’re focused on webinars as a form of customer engagement, this might be an all-inclusive software option with everything you need.


Pricing and Plans

Kartra offers four different sales funnel packages, namely Starter, Silver, Gold, and Platinum. With the Starter option, from $99 per month, you’ll get up to 2,500 leads, 1 custom domain, 15,000 emails per month and more (besides access to Kartra Agency support, which you will get with the other three options).

With Silver at $199 per month, Gold at $299 per month, and Platinum at $499 per month, you’ll get an increasing number of all of the above, as well as unlimited helpdesk support and access to the Kartra Agency to help grow your business. In fact, as you go from Silver all the way to Platinum, you’ll see that many of the numbered limits per category double in size.

Main Features


  • Drag-and-drop page editor
  • Integrated email marketing software allows you to set up automated and targeted drip campaigns
  • Integrated video functionality also gives you advanced engagement tracking
  • Upsells, downsells and cross-sells
  • Affiliate Programs
  • High-converting sales and landing pages
  • Hundreds of professionally designed page templates.




  • You’ll only have to pay more as you get more leads
  • The page editor allows for customization
  • 30-day money-back guarantee
  • Very easy to create landing and sales pages with the editor




  • Tiered pricing is designed so that you have to upgrade when you get more customers

ClickFunnels Review

ClickFunnels is one of the most popular and well-known examples of an online sales funnel builder out there.

Founded in 2014 by Russell Brunson and Todd Dickerson, it’s clear from the number of user testimonials on their site that this software is widely used, and, according to available statistics, is a fast-growing and lucrative company because of it.

Essentially, ClickFunnels is software that is designed to help people sell, and, more specifically, upsell. In fact, the idea for ClickFunnels came about when one of the founders was extremely frustrated that upsells weren’t easy to add to marketing software at the time.

Six years later and ClickFunnels is still helping people sell, so much so that one of the founders has even been credited with bringing the term “funnels” into mainstream usage. According to user reviews, ClickFunnels is really designed to make the whole sales process a lot easier and more efficient.

One thing to note, though, is that their simple drag and drop editor is really more suited to templates, so there isn’t much room for customization (and it has been said that many campaigns out there end up looking very similar). As opposed to all-inclusive packages like the ones offered by Kartra above, you’ll also need to pay extra for features like email integration.

However, despite what some users say, there is no doubt that ClickFunnels is one of the best sales funnel software tools, and they have succeeded in making sales funnels easy and simple to implement. This is especially helpful for anyone who is just starting out and doesn’t know anything about coding – making it a good option for small businesses.


Pricing and Plans

At the moment, ClickFunnels only offers two plans, which are the Basic ClickFunnels plan and ClickFunnels Platinum.

The Basic plan, from $97 per month, offers you the same as the Platinum but to a more limited degree, especially when it comes to priority support, the number of pages and funnels you can build and additional training and videos.

In fact, the main difference between the two plans is that Platinum, from $297 per month, is almost three times as much as the basic plan, but does provide an extensive number of features, such as the ability to take part in weekly peer review hackathons.



Main Features


  • Drag and drop editor with pre-built sales funnel templates
  • Upsells with Smart Shopping Cart function
  • Single dashboard where you can visualize all activity
  • Email funnel follow-up
  • Automated Facebook marketing
  • Follow up funnels (send targeted messages to your customers through social media, email, or text)
  • Landing page templates
  • A/B testing




  • Since the software is so popular, it’s easy to have questions answered on their support page
  • ClickFunnels brings all your sales funnel activity into one dashboard
  • Since the software is widely used, integrations with other tools are easier




  • Email templates look very similar
  • Difficult to implement custom coding
  • Their approach has been referred to as “overly salesy”

[lasso rel=”clickfunnels” id=”2633″ ref=”clickfunnels” link_id=”14972″]

Wishpond Review

Wishpond is a type of sales funnel software that combines four marketing tools. These include landing pages, popups and forms, contests and promotions, and marketing automation. Overall, it brings together multiple functionalities so the software can, as they say, “do all the heavy lifting”. In addition, they also offer the services of designers and a marketing executive to help you launch your campaign(s). [Read our full Wishpond review here]

In particular, Wishpond gets a lot of attention for the way in which it offers functionality for Sweepstakes. So if you’re looking to promote your product through competitions, this could be the ideal software for you.

Similar to other options that we have already reviewed above, Wishpond offers its users easy drag and drop functionality, which seems to come standard with most sales funnel software. This is helpful as it means you don’t need to know how to code to build a great landing page. With over 200 landing page templates to choose from, you’re also given more options to help set you apart from your competition.

Another factor that is important to consider, and that Wishpond highlights on its homepage, is that all campaigns are mobile responsive. This is important to consider when creating marketing campaigns for your business, as many people might be looking at your pages on their smartphone.

One other plus is that you have unlimited visitors to your campaign, and can also create unlimited forms to gather customer information. Efficient email integration is another highlight, as well as being able to send your customers text messages.

However, like with many other types of sales funnel software, you will have a limit to the number of leads you can have (although you’re allowed to send emails to 10x the maximum number of leads on your plan).


Pricing and Plans

Wishpond has divided its plans into neat categories, namely Starting Out from $49 per month, Everything You Need from $99 per month, and Rapid Growth from $199 per month.

As opposed to other pricing models, all of these clearly build on each other, with the main difference being the number of leads you pay for. To offer some kind of flexibility, Wishpond also allows you to choose the number of leads with the Rapid Growth plan to align with your budget.

In fact, the only difference between all the plans is some additional features and number of leads, which is great if you’re just “starting out”, as you won’t be missing out on any core features and additional benefits of premium plans.

Main Features


  • Easy-to-use drag and drop campaign builder
  • 200+ templates for landing pages, contests, forms and popups
  • 100% mobile-responsive
  • Easy email integrations
  • Integrates with Slack, Twilio, GoToWebinar & 12 CRMs
  • Marketing automation
  • A/B testing




  • The number of integrations is helpful if you’re already using other marketing software
  • Wishpond is clearly designed to be affordable and accessible for small businesses




  • One user complaint is that it’s not easy to see how all of your marketing activity fits together in a visual format
  • If your business does, in fact, grow rapidly, you will be paying more and more for leads

[lasso rel=”wishpond-link” id=”2635″ ref=”wishpond-link” link_id=”14973″]

Kajabi Review

Kajabi was allegedly built out of the desire to find a more effective way to market and share online courses.

They have helped thousands of people create and build successful online businesses, and refer to them as “Kajabi Heroes”. This wealth of happy customers is also a testament to the fact that they have been offering these services on their all-in-one platform for a decade.

Many of these people appear to be ‘solopreneurs’ who offer online services, so this software could be a good choice if you offer a service or online courses and would like to build an online following to share your offers, as well as create memberships and grow an audience.

In fact, the software is designed to allow you to share online course content via “drips”, which is essentially a way to automate the sending out of certain content via email based on certain user behavior (for example if they click on certain links or engage with certain content).

Kajabi allows you to build pages without any coding knowledge. Building a marketing campaign and creating templated emails can be as easy as a single click as they have all the tools you need to do so.

As with ClickFunnels, which we reviewed above, this software is also targeted towards upsells, which allows you to boost your sales and offer your audience more value.

However, user feedback suggests that even with the variety of functionality offered, this is one of the more expensive options on the market. So it might not be suitable for small businesses that are just starting out. If you’re already using other types of software, it can also be tricky to integrate these, as the software is designed to be an all-in-one solution for a specific target market.


Pricing and Plans

Kajabi offers three different plans, which include the Basic plan from $119/month, the Growth plan from $159/month, and the Pro plan from $319/month. All three offer you unlimited landing pages, although there is quite a difference between the number of products and pipelines you can use between each plan.

Interestingly, on the Pro plan, you are limited to 2 million marketing emails but do have the option to remove Kajabi branding from your marketing. With this plan, you can also access the code editor, so that you can more easily customize your campaigns.

For small businesses, the basic plan includes most of the features you would get on other plans, but to a limited degree.



Main Features


  • Website and landing page builder
  • One-click marketing sequences
  • Unlimited hosting for videos, photos, and files
  • Offers “drip” content to guide users through a course step by step
  • Email automation
  • One-click upsells
  • Auto-scaling technology
  • Landing page templates (including sales pages, webinar pages, opt-in pages, and more)




  • Kajabi has a decade of experience serving a variety of entrepreneurs
  • 24/7 support for advanced plans
  • Integrations with webinars, which can be tricky with other software
  • 14-day trial




  • One of the most expensive sales funnel software
  • The editor can be difficult to use
  • Integrations are tricky

ThriveCart Review

ThriveCart is a sales cart solution that allows you to create checkout pages for the products or services that you sell online. Whether you sell digital courses, e-books, or physical products, this software allows you to create custom checkout pages to suit your offering. It also allows you to also collect as much important customer information as you want at your checkout page.

With ThriveCart, you can choose your preferred payment method from several options. This means that if you have a product or a service that requires you to bill your customers monthly or only require a once-off payment – this solution can handle it. If you have different payment methods for the same online products or services, then this solution allows you to segment your customers by their payment method.

Consultants can make use of this solution too – there is an invoice branding function, and you can send various clients the products and solutions that you have created for them.

ThriveCart has high converting checkout pages. These look appealing and professional, and can be configured to collect all the necessary details from the customer. Split testing your checkout page is also an important factor to consider, in addition to A/B split testing your sales pages. ThriveCart easily allows for this.

Bump offers and upsells are also very easy to implement. These allow you to offer customers special deals with their purchases. You can either use a default page, or you can customize your own – which is generally better.

All in all, ThriveCart is a great sales cart solution that comes with a lot of benefits that similar solutions don’t display. It is made to integrate with most platforms, offers a secure checkout process, and offers a 30-day money-back guarantee.


Pricing and Plans

One big benefit that ThriveCart has over its competitors is the lifetime pricing feature. This means there are no monthly payments necessary, just a fee of $495 in the first phase.

Another option available is the Pro Account, which costs around $690. This account comes equipped with some benefits that the standard account misses out on – such as Intelligent Business Projections and Custom Domain Name Functionality.

You do have the option to upgrade to the Pro Account for $195 initially. ThriveCart does not offer a trial or a free plan. So, it might be a better plan to start off with the Standard Account so that you can see if the software really suits your needs and integrates with the platforms you’re using.

There is a big possibility of a monthly recurring fee being implemented over the lifetime cost. As this is quality software, it’s not too big a surprise. If this change does happen, it will come with more updates and integrations to make it worthwhile.



Main Features


  • Live traffic and conversion rate tracking
  • Lifetime price for Pro Account and Standard Account
  • Continuously upgraded
  • 30-day money-back guarantee
  • Built-in sales tax calculation
  • Advanced Affiliate Center




  • ThriveCart is very easy to use
  • High converting checkout pages
  • Integrates with all the major payment gateways
  • High levels of customization
  • Fast customer support




  • No trial or free plan available to try out the software before buying

[lasso rel=”thrivecart-link” id=”2637″ ref=”thrivecart-link” link_id=”14974″]

6) GetResponse Review

This email marketing platform has multiple useful tools to help you grow your audience and your business. Creating a contact base is essential for all businesses. With GetResponse, you can create a mailing list with the data you’ve collected about your customer base, send newsletters to them (which you can also create) and automate the whole email process.

You can also analyze the data resulting from the emails you send – which is important for comparing how certain strategies performed compared to others.

In terms of automating the emails you send, this is done via the autoresponder function. This allows you to send e-newsletters to subscribers at intervals that you decide on. For example, if someone signs onto the mailing list, they can receive a welcome message or an e-newsletter of your choice.

In the weeks following the signup, they can receive other predetermined communication from you. The autoresponder function can work on a time or action basis, that is triggered by opens, birthdays, and more.

A/B split testing is also offered with GetResponse – and you can split-test as many as five different messages against each other.

Although it is mainly an email marketing service, GetResponse offers many services that have moved it towards an all-encompassing marketing solution. Automated sales funneling, landing pages, webinars, and CRM elements can be integrated into your services with GetResponse.

If you’re looking for an indication of the quality of this platform, it’s good to know that there are over 350,000 entities currently using GetResponse as a marketing tool. This is one of the best sales funnel software and is a good choice for any level of business.


Pricing and Plans

GetResponse offers a couple of pricing plans to help meet the needs of all businesses and their respective budgets. Per month, the Basic plan starts at just $15, the Plus plan starts at $49, and the Professional plan starts at $99. These plans all allow you to send as many emails as you’d like to up to 1,000 subscribed customers. If you send emails out to more than 1,000 contacts, the cost per month increases.

If you’re looking to send emails to 100,000 contacts or more, you can expect to pay in the realm of $450 – $580 per month. The Enterprise plan starts at $1,199 per month and is made for email lists that are expected to, or already, exceed 100,000. These plans have different benefits and can be used depending on what you’re looking to do.

The main differences between the accounts lie in aspects such as automation building, auto-funneling, CRM, webinars, and e-commerce. Whilst the Basic plan exists to allow you to build a contact base, the benefits really start from the Plus plan and get better from there. Lastly, if you pay in advance, you can get up to a 30% discount!



Main Features


  • Automated emails
  • A/B Split testing
  • CRM features
  • Unlimited landing pages
  • Unlimited lead funnels
  • Automation templates




  • Payment in advance can get you up to 30% off
  • Free 30-day trial period
  • Leaning towards being an all-in-one solution
  • Webinar capabilities




  • CRM function is not enough to use as a replacement of a CRM solution yet

7) Convertri Review

Convertri is a great solution for building landing pages and sales funnels. People also use it to create squeeze pages (a particular type of landing page). Convertri aims to provide a marketing system that allows your users to have good experiences throughout your sales funnel.

Convertri is known for being the world’s fastest sales funnel builder. Their landing pages load faster than other pages on the internet, as a result of the Accelerated Page Technology that they use. Having slow load times can dramatically decrease your funnel’s conversion rate.

Convertri allows for integration with many platforms and software, such as shopping carts, webinars, and payment processors. The drag and drop page editor enables you to easily tweak the design of the page you’re working on. You can move buttons, add files, and edit text elements to build sales pages that suit your brand.

This is a really easy function to use, and it doesn’t require any coding or design experience. In addition, there are lots of landing page templates to use so you can quickly build pages with very little effort involved along the way.

Another good thing about Convertri is the desktop to mobile experience. This is especially important as more people are browsing the web from their phones instead of computers.

There is a sub-account feature that allows you to assign integrations to other people – whether they are a customer, colleague, or employee. You can also move pages across from other landing page builders with the use of its import function.

The integrated shopping cart function allows you to either use the built-in option or integrate another cart solution for your funnel. The built-in cart is a great feature, but if you already have a preferred shopping cart tool, you won’t have to switch over from it.


Pricing and Plans

There are three plans to choose from. If you pay for the whole year ahead of time – then the plans will end up looking at the following pricing. The Standard plan works out to $53 per month (billed annually) – it doesn’t allow for multiple team members, but it provides 50 funnels per month, 500 fast pages, 10 custom domains, A/B split testing, and over 45 templates.

The Pro plan costs $58/month (billed annually) – which includes a page importer and dynamic text replacement, along with 250 funnels and the ability to add team members. Lastly, the Agency plan costs $166 per month. This plan includes increased limits on the features of the other two plans, as well as 25 sub-accounts, 10,000 fast pages, 1,000 funnels and more.

There are monthly and 2-year pricing plans available if the annual pricing doesn’t suit you.

Main Features


  • Drag-and-drop editor
  • Mobile-specific pages
  • Integrated shopping carts
  • Three pricing options
  • 14-day trial
  • Video hosting capability
  • Landing page templates




  • Accelerated Fast Page Technology
  • High level of integration with most software
  • Many beautiful templates to choose from and customize if you want to create your own designs




  • The form and events builders aren’t very easy to set up for first-time users

8) PayKickstart Review

Whether you’re selling online products or services, or physical ones, PayKickstart helps you manage the sales process. PayKickstart is a shopping cart that allows you to control the checkout process in its entirety. If you’d like to test it first, there is a free trial that will enable you to explore the solution.

This solution allows you to use many different payment methods – such as PayPal and Stripe. It also offers functions for subscriptions and payment plans – so that you can support products that need monthly billing and so on.

In terms of design, there are templates available for your use. If you’re not a fan of those, then you can customize them to better suit your brand and business. If you want to encourage customers to buy more, then make use of the bump offer and one-click upsell features. In addition to these, you can add coupons and discounts for your customers to use during the checkout process.

Unfortunately, this solution doesn’t offer the opportunity to split test your features and pages. It also doesn’t support Apple Pay or crypto-currencies – although that won’t be a problem for many customers.

PayKickstart also has a very active community on Facebook. This is great if you need to brainstorm, or if you like engaging with people doing the same thing as you. If you’re stumped – this is a great place to look for advice and support for your sales funnel.

This sales funnel builder is a good option for businesses looking for a solid, easy to use shopping cart solution.


Pricing and Plans

There are three plans to choose from. Per month, the Basic plan is $29, the Professional plan is $99 and the Premium plan is $149. These differ in terms of the number of products, the affiliate center, lead tracking, demographics, survey capabilities, and more.

These different pricing and plan options exist to suit different needs. For example, the basic plan is more suited to individuals, whilst the premium plan is more suited to ‘power sellers’. The Professional plan is the most popular. These packages are more expensive than others on the market currently – although they do include very useful features that function well.



Main Features


  • Highly customizable shopping cart solution
  • 0% Transaction fee
  • Payment integrations
  • Checkout page templates
  • One-Click Upsells
  • Three payment plans




  • Many payment processes supported
  • Active Facebook community so it’s easy to get help
  • Many templates available




  • Not as simple as other solutions on the market
  • No A/B testing



9) BuilderAll Review

As the name suggests, BuilderAll has all the resources and tools necessary to expand your business and profit. This is mostly achieved through its all-in-one marketing approach, alleviating the need for any external software.

BuilderAll is centralized around the goal of creating software that caters to any level of skill or experience. Functions such as the easy-to-use drag/drop landing page builder and the software’s compatibility with mobile phones enable you to edit or view the content using any device. It provides all the necessary tools to assist you in turning your business dream into a successful reality.

Although the BuilderAll strategy centralizes the use of marketing with many other beneficial features, it is not considered a top of the range product. Many of the 30 tools of BuilderAll are rated on a mediocre level in comparison to Kartra, which has similar features. Some of these funnel building tools include using the tools for app creation, animation creation, designing graphics, etc.

However, the software is still highly effective and useful, in that it not only provides strategies for improving business performance, but it provides a means of monitoring visitor actions and sales through the funnels. The software identifies loopholes that can be targeted by the business and fixed.

If you are looking for a basic funnel software tool that provides a quick and easy solution to increase your business’ customer base and overall revenue, BuilderAll is a great choice. Although this might not be the funnel software opted for by the largest companies, it still presents a good deal as a more economical option for smaller businesses, as well as start-ups.


Pricing and Plans

Initially, BuilderAll offers a 7-Day free trial. If you are pleased with the quality of the software then you can further opt to start with the following subscription plans:

The Builder plan starts at $19.90 per month and is suited toward new and small businesses with less than 100 subscribers. It offers 2GB disk space, 3 domains, as well as ticketing and live chat support (which is included in all of the plans).

The Marketer plan is $29.90 per month and is suitable for businesses with up to 5,000 contacts. The Essential Plan is $49.90 per month. Additional features of the essential plan include the ability to connect up to 10 domains on your website, an automated SMS submission tool, and a 3-click WordPress Integration.

Lastly, BuilderAll offers a Premium Plan from $69.9 per month. This, in addition to the features given with the Essential plan, provides you with a professional Evergreen Winter Platform, Facebook and YouTube live streaming tool, and virtual assistant access.



Main Features


  • Animation and video editor
  • Create Membership Sites
  • Drag/drop website builder
  • Super Checkout
  • Bump sales, upsells, and downsellss
  • Landing page and sales page loading accelerator (for mobile as well)
  • A/B testing




  • Quick and easy to use – most of the features can be used without the need of previous coding or website design experience.
  • Feedback provided by heatmaps and click maps allows the monitoring of the actions of visitors to effectively improve marketing strategies.
  • Many useful features to make use of




  • The editor lacks logical approaches and is bulky, diminishing the aesthetic and ease of use
  • Lacks 1-click upsells



10) Leadpages Review

Leadpages is a good investment for early start-ups, small to medium-sized businesses, and entrepreneurs seeking to attract a larger market. The handy funnel software assists you in building websites, alert bars, and high-converting landing pages that are not only functional but pleasing to the eye.

As one of the more popular options of sales funnel software, Leadpages is easy to use with many helpful tools such as the drag and drop sales page software, landing pages, alert bars and pop-ups that enable you to design landing pages and generate leads for your online business platform.

The funnel software includes various beautiful customizable templates so that you can build the perfect sales pages and landing pages for your business. The available templates embody a balance of light-heartedness while maintaining a professional aesthetic. In addition to the drag and drop landing page editor, a noteworthy attribute is that Leadpages allows you to collect unlimited leads – free of charge, regardless of your pricing plan.

The software is code-free and extremely user-friendly, and can easily be navigated by any member of your team – regardless of their web design experience. Everything you create in Leadpages is mobile-responsive, which means that your landing pages and pop-ups will function and look good on any device

Although it may be lacking certain features, including email marketing software (which seems simple to integrate by yourself), it is one of the more accessible and cost-effective sales funnel solutions, which is why it is one of the best sales funnel software tools. It definitely is an option that emphasizes good value for money.


Pricing and Plans

After a 14-day trial period, Leadpages is priced according to three different plans:

The Standard plan, which is a $37 monthly subscription or $25 per month billed annually, includes a single website, unlimited landing pages, pop-ups, alert bars, free hosting, an ad-builder for social media platforms (Facebook & Instagram), and weekly group coaching.

The Pro plan is either $79 monthly or $48 per month billed annually. This plan includes online sales and payments, unlimited A/B split testing on landing pages, and 10 opt-in SMS campaigns in addition to the Standard plan features.

The Advanced plan is$321 per month or $199 per month billed annually includes Pro plan features, as well as advanced integrations, 5 pro sub-accounts, 50 extra opt-in SMS campaigns, one-to-one set up assistance and virtual workshops.

Leadpages does also have a very affordable starter pack that comes to $15 a month billed annually. It offers 1 website, a free custom domain, unlimited traffic and leads, mobile-responsive landing page templates, and weekly group coaching.



Main Features


  • Design Pop-up boxes, landing pages, and alert bars
  • Free landing page templates
  • Social Media Ads Creator (Facebook & Instagram)
  • Unlimited traffic and leads
  • Free hosting
  • Mobile-responsive templates




  • Very easy to create beautiful landing pages with the landing page builder
  • Good customer support
  • Leadpages integrates with many programs including WordPress, Twitter, ActiveCampaign, Stripe and more.
  • The cost remains constant regardless of how many leads you collect.




  • It is not a complete sales funnel builder
  • No 1-click upsells or affiliate center

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11) SamCart Review

SamCart is a high-end, web-based checkout platform that can be used to sell either physical or digital products. It was created by a successful digital marketer, Brian Moran, who from his first-hand experience knows the extreme importance of a well-performing checkout cart that can convert at a high rate.

The software comprises all the funnel software tools to create landing pages, which are well-suited to digital marketing professionals, while still catering for the non-tech savvy entrepreneur. The level of skill required would be equivalent to that needed to navigate Microsoft Word.

Instead of the general funneling process, where more purchasing customers may be attracted by creating many landing pages, automated email responses, and those overpopulated e-commerce stores, Sam Cart has grouped them all on the same page. The funnel software allows you to create a gripping page in as little as half an hour.

The core focus of the design SamCart checkout pages is to ensure maximum conversion of views to purchases, and thus the most profit. The page can portray both the product and the order of the product – thereby transforming more product viewers into buyers!

SamCart is renowned for its high-quality and professional attributes necessary for experts who are looking for an on-level funnel software, as well as its ease of use, which allows any member of your team to use it. With these two characteristics, it provides favorable aspects on both sides of the coin.

What stands out from the rest is that in addition to SamCart being user-friendly, should you ever find yourself stuck, they have a support center that has excellent support articles and videos, as well as live chat and email service if you need any further assistance with your sales funnel.


Pricing and Plans

SamCart allows you to pay monthly on a subscription-like basis to ensure its long-term affordability.

The first 14-day trial period is provided for free. After this, if you wish to purchase a sales funnel package, the plans offered include the Launch, Grow, Scale, and Enterprise plans.

Launch starts at $49 per month and is often sufficient for online entrepreneurs with all the necessary features, such as unlimited pages, templates, a drag-and-drop builder, email customizations, and coupons and discounts.

The Grow plan is $99 per month. If you find yourself doing a lot of business online, this plan makes things a bit easier which allows you to complete your tasks with a higher turnover rate.

Scale costs $199 per month and offers unlimited use of the features provided by SamCart. It allows for up to 10 users, features customer management tools, customer self-cancellations, reporting, and affiliate functionality.

Lastly, the Enterprise plan is the most expensive but provides you with a dedicated account manager, subscription migration support, custom reporting, and more.



Main Features


  • 1-click upsells
  • Create landing pages
  • Unlimited pages and templates
  • Drag/drop template builder
  • View prospects who abandoned cart
  • Integration with MailChimp, WordPress, Stripe, PayPal and many more




  • Detailed payment structure, which allows for flexibility.
  • It offers a large variety of aesthetic design customizations, allowing you to control the preset colors, logo uploads, custom fields, custom content, a terms and conditions checkbox, and URL, among many others.
  • Offers many useful tools at affordable prices




  • Sam Cart does not integrate well-known payment options including Braintree, Apple Pay, Google Play, and Skrill. This will limit customer audiences.
  • Some useful features, such as scarcity countdown times, are not offered.

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Overall, all of these best sales funnel software solutions are useful and can aid your business in growing its customer base. While some might have more features than others, the basic plans are usually enough to get you going even if you’re just getting started with your online marketing and sales strategies.

Most sales funnel software tools offer multiple plans to suit both big and small businesses and everything in between. So, you are bound to find the right one that has everything you need to successfully maximize your conversions.  Every software tool has its pros and cons so it’s really up to you to choose the best sales funnel software for your needs.

Before choosing a tool to help you build and manage your sales funnels, we recommend you first test out their free trial – as most offer about two weeks of free use before billing. That way you can test if the software has all of the features and tools that you need to run a high-converting sales funnel and turn more prospects into returning customers.

Make sure the sales funnel software plan you choose has features to help you manage sales with lead capture distribution and nurturing, email marketing, mobile-responsiveness, marketing automation, ease of use, as well as the capabilities to integrate easily with your business’s other marketing and sales tools. Hopefully, these sales funnel software reviews have helped you find the best tool to help you create effective online sales funnels.

Frequently Asked Questions on Sales Funnel Software

What are the Benefits Of Using Sales Funnel Software?

There are many benefits to using sales funnel software as they help to streamline your entire sales and marketing process – from start to finish. They offer very useful tools and features that allow you to build pages, collect information from prospects, create opt-in forms, A/B testing, email marketing automation, track your leads and conversions, affiliate marketing, and more.

Using a sales funnel tool makes it easy to create beautiful, custom sales and landing pages as they often feature an intuitive page builder. They allow you to sell your products online at a faster rate as you can practically automate your whole sales funnel.

Not only does sales funnel software increase your business’s efficiency, but it also helps you to build better customer relationships. Another benefit is that sales funnel software comes in a wide range of plans so that you can definitely find one to suit your budget. Even if you’re a small business, there are many affordable options with all the basic tools you need to optimize your sales funnel.

Sales funnel software is different from a CMS so you can still enjoy your WordPress themes, page software and tools. Various plugins and themes can help integrate your systems so that your business functions seamlessly.

All sales funnel software tools have their own sets of pros and cons, as you can see from the reviews above, so make sure you choose one that has all the necessary features to help you get started on maximizing your lead conversions.

What Can Sales Funnel Software Do?

Here are just some of the things that sales funnel software can help you do for your business:


  • Create landing pages for each product/service
  • Provides landing page templates to make the process quick and easy
  • A/B test your landing page layouts and design so that you can see which is converting better
  • Create opt-in forms for prospects so that you can capture and record their email addresses and add them to your email marketing contact list
  • Create custom email marketing campaigns for each and every stage in your sales funnel
  • Set up and organize sales funnels to help you convert leads into customers, as well as upsell current customers
  • Tag your leads and divide them into segments based on demographic information or their stage in the buyer’s process
  • Advertise your new products to existing customers to encourage repeat sales
  • Create affiliate programs
  • Set up payment gateways

What Is The Cheapest Sales Funnel Software?

With all the tools and helpful features that sales funnel software provides, you’re not going to find one that is completely free. However, some sales funnel software sites offer incredibly affordable plans so that no matter how small your business is, you can still make use of their software and maximize your conversions.

They will usually also have more expensive plans with more features and high capabilities that you can upgrade to as your business grows and expands.

The cheapest sales funnel software on this list is GetResponse with its Basic plan starting at $15 per month. Sam Cart is another option if you’re on a budget, as their plans start out at $19 per month. BuilderAll and Paykickstart are also on the more affordable end of the sales funnel software spectrum as they both offer starter plans from $29 per month.

After these prices, you’ll start to see that sales funnel software plans can range all the way from $50 to $1199 per month for the most premium plans and services.

Luckily, most sales funnel software websites offer a free trial or a two-week trial period on the plan of your choice before they start billing you every month. This is a great way to test out a few different sales funnel options and their tools before choosing the one that you think will suit your business’s needs and help you reach your goals.