One of the fundamental principles of running a successful business is to maintain customer satisfaction. Once you achieve that, it becomes easier to increase your profit streams as they find it easier to purchase from you. Customer satisfaction comes in many forms. Ideally, maintaining a high quality of product and [...]
ClickFunnels has been created with the idea to make it easier for you to sell products and services online.
And all of that while maximizing conversion rates and increasing revenue and profit.
That’s why ClickFunnels come up with some of the best features out there from any other landing page platform.
So that’s why I think it’s worth discussing in this ClickFunnels review how you can use their drag and drop editor to create opt-in pages, sales pages, and any other type of landing page you would need.
But ClickFunnels is not only about building landing pages.
It’s about building sales funnels – all the landing pages put together that will help you convert a first time visitor into a customer.
So in this ClickFunnels review, we’re going to discuss how you can create any type of sales funnel you would need.
You will see how by using ClickFunnels you will be able to build webinar funnels, book funnels, application funnels, etc.
ClickFunnels also wanted to make things easier for marketers and business owners.
So that’s why ClickFunnels built features to help them setup things up faster and easier than they would do with any other online marketing platform out there.
ClickFunnels has a lot of useful features and you will see that all of them have been designed and created with the idea to help you make more money.
Now, let’s discuss them in detail. And while I review the features, you can sign up for a free trial and test them yourself in real-time.
Funnels – This is one of the best features of ClickFunnels. And it is the reason behind their name.
As well as why ClickFunnels is the dominant landing page builder on the planet.
When Russell Brunson created ClickFunnels, he knew that people didn’t really want another landing page platform and drag and drop builder.
And the problem most people experienced with landing page builders was that their pages were not organized.
Usually, a sales funnel consists of multiple pages and it’s hard to navigate that with most platforms.
This is when Russell Brunson created the concept of funnels within ClickFunnels.
So within 1 funnel, ClickFunnels allows you to have multiple pages and they’re all organized together. So it’s way easier to navigate through them, make changes, etc.
You can also create a variety of different funnels depending on your needs using pre-existing templates that ClickFunnels provides.
With ClickFunnels, you can have a:
Sales Letter Funnel
Auto Webinar Funnel
Lead Magnet Funnel
Live Demo Funnel
2-Step Tripwire Funnel
Product Launch Funnel
Squeeze Page Funnel
Ask Campaign Funnel
Reverse Squeeze Page Funnel
Video Sales Letter Funnel
Daily Deal Funnel
In ClickFunnels, all of these funnels come with a video explanation and guidance when it comes to when and how to use them.
And the pre-ready templates make it possible to launch your funnels within minutes.
In each funnel, you already have all the landing pages you need. You just need to edit the copy, change the images and you can launch them.
So I would definitely give the funnel builder of ClickFunnels 10/10 and no other platform come close to what they offer.
And the ClickFunnels editor is easy to use and fast to learn. Even by business owners that are not tech-savvy.
ClickFunnels page builder – ClickFunnels has one of the easiest to use and most powerful page builders on the market.
The drag and drop editor allows you to fully customize the look of your landing pages and to make them look the way you want to.
So by using ClickFunnels you can just copy and paste any element you want on the page without the need to edit a single piece of code.
You can also choose among hundreds of pre-built page templates that you can use as a base to create your own landing pages in ClickFunnels.
These page templates also extremely well organized based on their purpose.
So ClickFunnels provides you with page templates such as:
Optin pages that include email opt-in and thank you pages
Sales pages that include sales page, product launch, order form, one-click upsell, one-click downsell, order confirmation page
Webinar pages which include webinar confirmation page, thank you page, broadcast room
Auto webinar pages which include again confirmation page, thank you page, broadcast room
Membership pages which include membership access pages and
No matter what type of page you want to build for your business, ClickFunnels probably already has a template for that.
Of course, you can also build your landing page from scratch if you want to. Which will also give you the option for maximum customization.
Now, let’s take the time to review the page builder of ClickFunnels:
With its help, you can easily add any element that you want on the page – such as:
Text fields (headline, subheadline, paragraph, bullet list),
Media fields (images, image popups, videos, video popups, audio players),
Form fields (buttons, Facebook opt-in, input, select box, text areas, checkbox headline)
MISC elements (social share, privacy notice, FB comments, text block, custom JS/HTML)
From the settings tab in ClickFunnels, you can also set your any custom CSS code that you want or edit the background of your page.
Besides this, ClickFunnels also gives you the option to add your tracking codes with a single click (such as your Facebook pixel events).
In general, I have to say ClickFunnels page builder is extremely easy to use (even by people who have never built landing pages before).
And I can’t say the same for other tools like Unbounce for example. Where I had to spend a lot of time to learn how to use it and build pages with it.
The other huge benefit is that with the page builder of ClickFunnels you can build any type of landing page really fast. No matter if this is an opt-in page, sales page, etc.
You can literally have them up and running within minutes. That’s why in this ClickFunnels review I have to give their page builder 10/10.
One-Click Upsells And Downsells – one of the best things about ClickFunnels is that it has been created with the idea to help you make more money.
Russell Brunson knows very well that most companies spend a lot of money to acquire a customer.
That’s why it is extremely important for anyone selling online to increase their average order value (AOV) as much as possible so they can make a profit on their ad spend.
And in order for ClickFunnels to help you make more money, they have created amazing One Click Upsells.
So after people buy your main product then on the next page you can present them with a one-click upsell offer.
Which could be another product or service you’re offering.
The really good thing is that ClickFunnels allows your customers to get the upsell with only one click and they don’t need to go through the checkout process and fill up their credit card details again.
They’re just being charged automatically and the order is being fulfilled.
Besides upsells, you can also create downsell offers within ClickFunnels that work exactly the same way.
People can get the product with just one click without the need to fill in credit card details information.
So in this ClickFunnels review, I have to give this feature 10/10 simply because it could help any business increase their average order value, sales, and revenue.
And it’s easy to use too.
Membership Areas – a lot of people who use ClickFunnels sell some type of online courses or have monthly masterminds.
That’s why ClickFunnels have invested into developing features to be able to create a full functioning membership area.
This is where you can give access to people to your paid content – such as your online courses.
And in order for your customers to login within the membership area, they will be provided with a unique username and password by ClickFunnels.
When it comes to setting up your membership area in ClickFunnels, you have a lot of pre-built templates that you can use to setup your membership area for your online course within minutes.
And your membership area you can edit and customize the same way you customize all of your other sales funnels and landing pages in ClickFunnels.
Also, it’s pretty easy to upload and manage all of your content.
You can structure your content with lessons and within each lesson, you can have multiple lesson sections.
Each lesson section you can customize to make it look the way you want to and add different content like videos, images, PDFs, and spreadsheets for download, etc.
So in this ClickFunnels review, I have to give this feature 8/10. It’s easy of use and the learning curve is short.
Order Forms – ClickFunnels has been created by marketers with the idea to increase conversion rates and profit.
Marketers know that a typical shopping cart abandonment rate is between 60 to 80 percent.
And an optimized checkout process has only a 20% abandonment rate.
That’s why ClickFunnels has put a lot of effort into creating order forms that convert more of your website visitors into buyers and customers.
ClickFunnels has a lot of pre-built templates that you can use to setup your order pages within minutes.
And you can also use the page builder of ClickFunnels to customize them the way you want to or even create one from scratch.
ClickFunnels also allows you to use something called a 2-step order form – to collect info one step one and payment information on step 2.
That way if someone fills up their contact information on step 1 but didn’t finish step 2 you can send them cart abandonment emails, bring them back, and convert them into a customer.
And last but not least, with your order forms within ClickFunnels, you can setup something called an order bump.
This is basically an upsell within the order form itself that easily helps increase your AOV and the profitability of your campaigns.
In this review, I have to give this ClickFunnels feature a 10/10 simply because it allows business owners to make a lot more money.
Automation – with ClickFunnels Automation, you can setup specific actions or emails to be sent automatically once people interact with a specific step of your funnel.
So with ClickFunnels, you can setup automation to be triggered for:
Everyone who visited this page
The people who saw the page but didn’t purchase
For the people who purchased your product
And for those people, you can either add a new action, send a new email or a new SMS text.
An action here could be anything from:
Adding and removing people from a list
Adding and removing a tag
The whole idea of ClickFunnels automation is to make it easy for you to send follow-up emails once people opt-in, give you their email address and join your email list or when they’re on a specific stage of your funnel.
Also to be able to follow-up with your customers once they buy your products.
As well as to organize your audiences and better understand how people are moving through your funnels with tags.
So I would give this ClickFunnels feature 8/10 simply because it’s not as powerful as other email marketing tools like ActiveCampaign, GetResponse, etc.
That’s why a lot of people use ClickFunnels as a funnel builder and a 3rd party solution for their marketing automation.
Follow-up Funnels – ClickFunnel’s Follow-up funnels are very similar to 3rd party email automation tools.
But with it, you can do so much more.
So Follow-up funnels are not only about sending emails sequences to your audience.
With its help, you can use ClickFunnels to follow-up with your email list in a very personalized way in order to increase your conversion rates and generate more sales.
And follow-up funnels can be triggered within ClickFunnels depending on:
Where your traffic comes from
Specific actions people took inside your funnel
Who are the people within your funnel
Which products people purchased and when
Thank you follow-up funnels you can also create something within ClickFunnels that’s called Smart lists.
They allow you to pull specific data about your customers and subscribers that you can use for your ClickFunnels campaigns.
For example, you can find things like:
Who was interested in your product but left before finishing his order
Who watches and read your content but never buys from you
Who has purchased a product from you and also has a lot of following on social media
Who buys every single product that you launch and offer
Besides all of this, ClickFunnels also gives you powerful analytics within follow-up funnels so you understand how well your campaigns are performing.
With them you will be able to see:
The people who opened your email
The people who click-through your emails
The people who purchased your product
How much money you made from each email
So these stats can definitely help you when it comes to understanding how well you’re doing right now when it comes to your email marketing efforts.
And what you need to do in order to improve results.
So I would give this ClickFunnels feature a solid 9/10 because it really takes your online marketing campaigns to the next level.
Stats – one of the things I like the most about ClickFunnels is the stats.
Because they tell you exactly how well your sales funnels are working right now. And they also give you the insights you need to improve your campaigns and get better results.
It’s important to know that you have stats for each separate sales funnel in your ClickFunnels account.
This allows you to monitor how well that sales funnel is working and what you need to improve to get more sales and increase your revenue.
Here’s how the sales funnel stats look like in ClickFunnels.
You will see that on top you have 3 big stats like:
Earnings per click – this is the amount you earned based on each person who clicked and went on the sales funnel
Gross – these are the gross earnings within that sales funnel
Average cart value – what is the average order made from this sales funnel
These stats give you the big picture overview when it comes to how well your sales funnel is working.
Below that, in the table, you have more stats in details that help you understand how each step of the funnel is performing.
In the white column on the left, you can see the names of all the funnel steps.
And on right in the 2 blue columns, you can see stats about pageviews and opt-ins.
This gives you information when it comes to how people are moving down your funnel and how well they’re converting on each step.
Based on this info you can identify if a specific step of your sales funnel is killing the conversions and needs improvements.
In the first green column, ClickFunnels shows you stats about sales on each step of your funnel so you know which one made you the most money.
And in the last column, you can see earning per pageview.
Besides all of this, ClickFunnels also gives you the option to customize the time period of which you want to view stats.
And you can choose any length of time that you want – from the last day to 7 days, 14 days, 30 days, 1 year, etc.
In my opinion, the stats are very easy to understand and presented in a really nice way. And the learning curve is short.
So ClickFunnels made it possible to be very easy to understand which step of your funnel needs improvement.
And what you need to do to increase your sales and revenue.
Products – ClickFunnels has been made with the idea to sell products.
That’s why ClickFunnels has a shopping cart and they give you the ability to list your products directly within the platform itself.
So for each product you create within Clickfunnels, you can add a description, price, and payment gateway.
And then when people buy your product within ClickFunnels the product information is automatically added to your order form.
With ClickFunnels you can sell two types of products – digital products and physical products.
So when people buy a digital product ClickFunnels will automatically unlock and give them access to your membership site.
If you’re selling a physical product with ClickFunnels, you can send your orders automatically to your fulfillment company.
And they will manage and ship the ordered products for you.
So I would give this feature a solid 9/10 because it allows business owners to automate their processes and make a lot more money.
Split Tests – A/B testing is one of the most important features out there when it comes to increasing your conversion rates and sales.
That’s why ClickFunnels has come up with powerful A/B testing functionality to help you find what’s working for your business.
And you can split-test just about anything within your funnel.
For example: you can test a different headline, image, copy, buttons, videos, and see which version has higher conversion rates.
And you can even test an entirely different layout of your sales page.
Then ClickFunnels will automatically split the traffic between both versions and determine which one is the winning variation.
Contacts – ClickFunnels storesall of your contactson their platform. These are the people who went through your funnels and opted-in or purchased from you.
So when you go through your Contacts tab, you will be able to see:
the number of new contacts you generated
The number of lifetime contacts
The number of unsubscribes
Within your contact list in ClickFunnels, you will be able to see their email addresses, when the contact was created, etc.
You will be able to also select a contact and add and remove a tag.
And also view more information about each contact such as:
In the contact profile in ClickFunnels, you can see stats like:
Action score – which is the average of your contact’s Social, Recency, Frequency and Value scores
Number of purchases made by the contact
Number of email lists your contact is a part of
Number of memberships your contact is a part of
Social score – this is calculated by the number of social accounts Clickfunnels can find
Recency score – based on how recently the contact engaged with your funnels
Frequency score – based on how frequently the contact engaged with your funnels
Followers – the number of followers ClickFunnels could find for his social media accounts
Besides this, you also have information for your contacts such as their full name, address, shipping address, etc.
Recent activity is very interesting because it allows you to see with which funnels and steps of funnels your contact has engaged and when.
Funnel Marketplace – this is the place where you can buy premium high-converting funnels within ClickFunnels.
These are already proven and tested templates that you can easily get a hold on for the right price.
Some of them are free and some are paid and they can save you a lot of time and speed up the process of setting up your funnel in ClickFunnels.
You will see that they have all kinds of funnels that you can find here:
Product Launch Funnels
Sales Letter pages
Video Sales Letter pages
…and so on.
Basically for any type of funnel or landing page that you need you can find a template here.
On the ClickFunnels Funnel Marketplace, you can also find experts to help you build a custom design.
And to also consult you when it comes to how to build a high-converting sales funnel.
Besides all of this, you can take advantage of the Funnel Marketplace and become a seller.
That way you can start making money by selling your own sales funnels within ClickFunnels.
Backpack – ClickFunnels knows that affiliate marketing is one of the best ways to drive traffic and sales for your business.
Especially, considering that you don’t need to invest a lot of money upfront and you can only pay your affiliates once a sale has been made.
That’s why ClickFunnels has invested heavily in developing its own affiliate marketing tool that they call Backpack.
Normally, setting up an affiliate program could be a pain in the ass.
You need to setup all affiliate pages and affiliate IDs, add tracking pixels and custom codes on all of your pages, customize shopping carts, etc.
And you also needed to connect this with all the other tools that you used.
This means that setting up an affiliate program was a very time-consuming process. Not to mention also expensive.
That’s why ClickFunnels wanted to make things easier and faster for their users by creating Backpack.
With its help, everything for your affiliate program is already setup in your ClickFunnels editor.
So you can simply launch it straight away. No need to install tracking pixel codes and do the complex tech stuff.
Another huge benefit of Backpack is that they use something called sticky cookies.
With their help, you can offer a commission to your affiliates not only on the front sale that they make but also on all backend sales that happen as well.
For example: let’s say that an affiliate sends you a customer and he buys a $297 product for which you offer 50% commission.
This means that he gets $148.50 in commissions.
But later when you run another campaign, the same customer buys another product for $697 and on this one, you offer 20% commission.
Then your affiliate will get another $139.40 in commissions.
That way your affiliates will be even more motivated to promote you because they will know they’re making money from the backend sales as well.
And this is all possible thanks to the sticky cookies.
Because they remember which affiliate sent you which customer and can identify that later on when you continue to market to them different offers.
Another benefit of Backpack is that it also tracks customers across multiple devices.
So your affiliates don’t need to worry they would lose sales if people first click from their smart form and then they purchase from their laptop.
Once people opt-in, ClickFunnels will be able to identify their email address and assign it to the affiliate that sent the traffic.
When you setup Backpack within ClickFunnels, you setup your own commission plan and you decide how much you want to pay affiliates.
You can also create as many commission plans as you want and switch back and forth between them as you please.
Besides that you can add many different types of affiliates:
Friends & Family
That way you can categorize your affiliates and pay them differently depending on the group that they’re in.
And that’s not all.
With Backpack, you can also create a Two-Tier affiliate program.
This means that your affiliates would be able to also recruit other affiliates and make commissions on their sales as well.
To help your affiliates do a better job selling your products you can create a ClickFunnels affiliate area page.
This is where you host any promotional materials within ClickFunnels that your affiliates can use for marketing and sales.
This could be anything from:
Any other resource or a tool that might be helpful
Within Backpack, you can even run contests and competitions among your affiliates.
That way you can reward your best affiliates and make them win a special prize if they make the most sales.
This will motivate them to do an even better job for you and it will bring you more sales.
Within your Clickfunnels Affiliate dashboard, you will be able to see stats about how your affiliate marketing strategies are working so far.
In the Clickfunnels Affiliate dashboard will see things like:
Your total number of affiliates
Affiliate sales – this is the total revenue generated by all affiliates
Commissions – how much in commissions you need to pay to your affiliates
Paid to affiliates – how much you paid to your affiliates so far
Active – what percentage of affiliates made at least one sale
Referred – what percentage of affiliates have been referred by another affiliate
Today’s affiliate snapshot – how many sales you made today, what much commission you should pay and what is your profit
In your Clickfunnels affiliate dashboard, you will see your affiliate sales, income, what your affiliates are currently promoting, and who’s making you money.
And paying affiliates with ClickFunnels is super easy as well.
All you need to do is verify the amount you need to pay them as a commission.
And then you can make that payment easily with PayPal or even write them a check.
Even if ClickFunnels is an all-in-one funnel software that allows you to build everything from landing pages, creating webinars, sending emails, etc.
They still know that you might want to use other tools as well.
Especially, when it comes to functionalities that ClickFunnels is lacking or for things that other tools simply do better.
This is why they have invested a lot of time and resources to build custom integrations with as many 3rd party tools as possible.
Currently, ClickFunnels integrates with the following platforms:
ActiveCampaign – used for email marketing and marketing automation
Aweber – used for email marketing and marketing automation
Constant Contact – used for email marketing and marketing automation
ConvertKit – used for email marketing and marketing automation
Drip – used for email marketing and marketing automation
GetResponse – used for email marketing and marketing automation
Kajabi– used as a membership platform, website and landing page builder, and email marketing
InfusionSoft – used for email marketing and marketing automation
SalesForce – used as a CRM, marketing automation and more
Ontraport – used for email marketing and marketing automation
MadMimi – used for email marketing and marketing automation
MailChimp – used for email marketing and marketing automation
Sendline – used to build landing pages and send emails
EverWebinar – used for creating evergreen webinars
WebinarJam – used for creating live webinars
GoToWebinar – used for creating live and evergreen webinars
GVO PureLeverage – used for viral blogging and marketing system
HubSpot – used as a CRM and for marketing and sales promotions
Interspire – used as a shopping cart, website builder and email marketing solution
Sly Broadcast – used to send voice mailing to your customers
Twilio – used to receive phone calls and texts
YouSign – used to create social media graphics
Shipstation – used to fulfill orders for physical products
ZenDirect – used for direct mail, printing, and fulfillment
… and so on.
And last but not least, ClickFunnels also integrates with Zapier.
Which allows you to connect it with hundreds of other apps out there.
ClickFunnels has done a lot lately to greatly improve the support that they offer to their customers.
And we need to give them some props for that.
Not long ago it was difficult to get in touch with someone from their customer support team to help you with a tech issue you have.
Right now they have dedicated support teams that you can contact 24/7 and that they will help you with anything you need.
But it’s important to know that the ClickFunnels support goes far beyond the standard customer support.
They have a vibrant community in their Facebook group where you can always find help or answers to your questions.
As well as a lot of courses and trainings that teach you how to use ClickFunnels, build sales funnels, and use their platform to make money online.
Now let’s take a look at everything that Clickfunnels offers in terms of support (because it is a lot).
Helpdesk – ClickFunnels has a great helpdesk where you can find information on everything that you need to know about the platform.
There are useful articles that teach you everything from:
Setting up your sales funnels with ClickFunnels
How to use the page editor to create your landing pages
How to use follow-up emails to send emails within your ClickFunnels account
How to use Backpack to setup affiliate programs and get affiliates to promote your offers
How to setup your membership funnels
How to assign your customer domains within ClickFunnels
How to setup payments with Stripe, Paypal, InfusionSoft, ClickBank, etc.
How to integrate third-party email service providers such as ActiveCampaign, AWeber, GetResponse, etc.
All of this is pretty well organized so it will be extremely easy to find what you’re looking for.
Facebook group – ClickFunnels has one of the biggest marketing communities on the internet and this is by far one of the biggest reasons to sign up for the software.
They’re Facebook group so far has over 246,038 members and it is constantly growing at a rapid rate.
And the majority of the members are ClickFunnel users and they will happily deal with whatever issue you currently have in your business.
You can always post a question in the group or seek advice and within minutes you’re going to have dozens of people replying and willing to help.
This is a place where you can also find talent to hire.
No matter if you’re looking for a sales funnel designer, copywriter, Facebook ads expert, etc.
This group has a pool of all kinds of people who will be willing to help you out with whatever you need.
2 Comma Club Award – This is an award that ClickFunnels created as a way to reward those who have made over $1,000,000 with their software.
If you’re in the teaching and coaching in the “making money online” niche, this is a great way to show your credibility.
And use the 2 Comma Club award as proof that you’re legit.
This could also be extremely helpful if you’re a marketing expert and offering any Done-for-you services as well.
Currently, there are a few hundred 2 Comma Club award winners and new ones come up every other day.
In order to qualify for the award, you must generate over $1,000,000 with 1 sales funnel within ClickFunnels.
Product offerings – besides just being a marketing software, ClickFunnels also offers a lot of paid training and courses.
They know that giving people the tools they need is great but in order for them to achieve results, they also need the knowledge.
That’s why ClickFunnels and Russel Brunson have invested a lot of time and effort into creating these educational product offerings.
Russell Brunson has written 3 books:
And ClickFunnels has created also the following trainings:
One Funnel Away Challenge
Funnel Builder Secrets
Two Comma Club X
Besides all of this, ClickFunnels hosts an annual live conference that they call Funnel Hacking Live.
And at the event the best within the ClickFunnels community share how they use their funnels to generate revenue for their business.
Chat support – ClickFunnels offers live chat support that can help you with any technical or billing/account issue.
And it’s available 24/7.
ClickFunnels has hired people within the community to help with the support and they will be the ones that will speak with you first.
If they’re not able to fix your problem, then you will be directed to a ClickFunnels employee.
Email support – email support is also available with ClickFunnels. Even though it’s hard to find the email on their website.
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