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7 Best Leadpages Alternatives [Ultimate Guide]

The Definitive Guide to Sales Funnel Stages Tarun Gehani todayApril 28, 2020 4

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With numerous leaders in the online business arena advocating for Leadpages, the platform has become a force to be reckoned with when it comes to cloud-based software. It’s definitely one of the most formidable landing page builders for growing email lists and setting up funnels, but it’s not the only option. 

You’d be surprised to know that there’s a myriad of other credible online marketing SaaS that, in a lot of cases, make for dignitary Leadpages alternatives. This post attempts to shed light on the best Leadpages alternatives available so that you can pinpoint the one that suits you most. 

1. Instapage

Instapage is a cloud-based landing page builder that’s on the same tier as Leadpages. It flaunts an intuitive drag-and-drop editor that allows you to forge pages without any coding expertise. All you need to do is drag a few elements then drop them anywhere you want on the page. 

In fact, a lot of the platforms we’re going to cover in this post offer a drag-and-drop editor, which is a feature that’s lacking in Leadpages. Further, the pages created by Leadpages can integrate with an impressive array of third-party services like MailChimp, ConvertKit, AWeber, and more. 

Another one of the Instapage’s strongest selling points is that it builds mobile-responsive pages, so you don’t have to worry about on-the-go browsing. Additionally, Instapage grants free hosting for all of your web pages. And if you have a WordPress blog, you can integrate it as well. 

Instapage is equipped with an assortment of over 195 pre-made templates that are available to all of its users, no matter which membership plan you’re subscribed to. Further, there are blank templates that you can work on to create your own pages from the ground up if you wish. 

Speaking of membership plans, Instapage offers four different plans that vary in terms of pricing and features. The core membership costs $68/month when billed annually. If you’re just starting your digital marketing journey, this is a plan that we strongly recommend subscribing to. 

The second plan, also known as the optimizer plan, costs $113/month when billed annually, and it’s excellent for advanced marketers. The third membership plan costs $203/month when billed on an annual basis, and it’s an optimal plan for teams of marketers and professional agents. 

The fourth and final Instapage pricing plan is the enterprise membership, which is a customized plan that can be catered to the specific needs of your business. All things considered, Instapage is a much more flexible option than Leadpages, but it’s a little overpriced, in our opinion. 

Extremely easy to use from the get-goReusable components via InstablocksEquipped with heatmap visualization Offers plenty of collaboration features Offers an impressive selection of fonts Fewer integrations than LeadpagesHigh price compared to Leadpages


Instapage is a lot more flexible than Leadpages in the sense that it allows you to build your own templates from scratch, whereas Leadpages‘ templates are entirely uneditable. Also, we are far more impressed with Instapage’s widgets compared to Leadpages‘ wonky ones. 

2. ClickFunnels

If you’ve been following us for a while, you’re that we’re massive advocates of ClickFunnels. It’s one of those digital marketing tools that can benefit just about any business owner regardless of the type of business they’re running, as its primary purpose is to help you make more money. 

Essentially, ClickFunnels allows you to set up landing pages with the aid of sales funnels to help you make more money in relatively short periods of time. Whether you’re trying to sell a physical or digital product, ClickFunnels will help you build sales funnels that are catered to your needs. 

One of the strongest selling points that ClickFunnels flaunts is its simplicity. The software comes with an intuitive drag-and-drop editor that lets you create well-designed pages and sales funnels with zero knowledge of coding or design. It’s as simple as dragging and dropping elements. 

There aren’t a lot of negative factors that we can complain about with regard to ClickFunnels as far as features and functionality. However, ClickFunnels‘ pricing can be a major setback for a lot of people, as it’s one of the most expensive digital marketing SaaS on the market today. 

ClickFunnels‘ basic plan costs $97/month, which is quite expensive compared to the basic plans offered by other software. ClickFunnels‘ basic plan is an excellent pick for novice marketers who are just getting started. Keep in mind that this plan isn’t as comprehensive as the other plan. 

ClickFunnels‘ top-tier plan, the Etison Suite plan, costs $297/month, and it features ClickFunnels‘ most notable functionalities, including its very own email marketing platform, Actionetics, as well as the Backpack affiliate marketing program. Quite expensive, but it’s worth every penny. 

We’d like to point out that ClickFunnels is an all-in-one digital marketing solution, meaning that if you decide to subscribe to the service, you won’t need to utilize any other services. It offers free hosting, an extensive array of integrations, and it’s just a very well-rounded platform. 

Boasts a visual drag-and-drop editorOffers you a two-week free trial periodEnables you to split-test your pagesEquipped with a plugin for WordPressIntegrates with a deluge of servicesOne of the priciest SaaS availableThe platform is very owner-reliant 


We don’t want to sound biased, but in our opinion, ClickFunnels might be the most well-rounded digital marketing platform on this list. We’re aware that it’s a tad expensive and that its customer support isn’t the best, but when it comes to making quick money, ClickFunnels reigns supreme. 

3. OptimizePress

OptimizePress is one of the most feature-packed digital marketing platforms out there. It can be utilized to build landing pages, sales pages, training pages, launch funnels, membership portals, and more. It’s also a WordPress plugin, so you can use it to manage your WordPress pages. 

Similar to a lot of platforms on our list, OptimizePress features a drag-and-drop editor that works in real-time. And by real-time, we mean that it’s not required for you to keep refreshing your web pages in order for them to render the new elements you’re adding. It’s super easy to use. 

OptimizePress grants you the ability to choose from 30 different templates that are optimized for high conversion. In addition, the platform offers 40 elements for you to pick from so that you can customize your landing pages to your liking, from audio and video players to countdown timers. 

Another thing we really like about OptimizePress is that all of its pages are super responsive on all devices regardless of screen size. Aside from the conversion-optimized templates, this tool is equipped with over 340 other templates, in addition to opt-in forms, granular metrics, and more. 

While ClickFunnels is the number-one platform when it comes to helping business owners make more money quickly, OptimizePress is hands-down the most admirable marketing solution when it comes to establishing membership sites, especially if you’re selling digital products. 

With the aid of OptimizePress, you can customize your own membership portals and secure the content on your website so that only members can access it. Moreover, you can create targeted pages for your digital products, be it courses, audiobooks, and other products of that nature. 

OptimizePress can integrate with a range of payment providers, including PayPal and Stripe. As far as pricing, OptimizePress begins at $97/year, offering you the possibility to own and manage up to three websites. Click here to learn more about OptimizePress’s membership plans.

Easy to use drag-and-drop live editorExcellent support and documentationLets you create membership portalsResponsive, well-designed templatesNumerous integrations for paymentsNot the most comprehensive platformHas site limitations with all of its plans


If you’re looking to sell eBooks, online courses, or other types of digital products, OptimizePress is an excellent pick for you. It’s also an ideal option if you’re trying to create membership portals. OptimizePress might not be as competent as Leadpages, but it’s definitely worth considering. 

4. Thrive Themes

If Leadpages‘ pricing is a bit too steep for you and you’re looking for a beginner-friendly platform that can help you build a few landing pages for your site, Thrive Themes is your best bet. Thrive is a visual WordPress-based page builder that boasts quick performance and ease of use. 

One of the facets that help set Thrive apart from the rest of its competitors is that it demands no monthly payments. If the thought of having to pay quite a bit of dough on a monthly basis before your business is even profitable doesn’t appeal to you, Thrive Themes is right up your alley.

Thrive Architect’s pricing is based on licenses. You can purchase a single license for $67 or a 5 license pack for $97. Each license is intended for use on a single website, so with the 5 license pack, you can use Thrive on 5 different websites. Purchasing licenses is a one-time payment.

If you’d like to subscribe to a monthly plan with Thrive Themes, that option is also available. By paying for a Thrive membership, you gain access to the tool’s plugins, and you can use it on up to 25 websites. Moreover, you gain access to 325 landing pages as well as unlimited support. 

We’re pretty fond of Thrive’s templates as they’re well-designed and feature onboard conversion optimization elements. Thrive’s templates also provide a few copywriting tips, but only beginners who don’t know anything about copywriting will find these tips of use as they’re fairly basic. 

Thrive Themes isn’t just a tool that you can use to build landing pages, but you can also use it to build pages for product launches, webinars, and more. Thrive also boasts an in-built feature that allows you to format blog posts in a way that ensures ideal readability and added value.

Another thing that we really appreciate about Thrive is the number of integrations that it has. It’s capable of integrating with services such as Mailchimp, AWeber, Facebook, and Amazon, just to name a few. If you’re looking for a budget-friendly alternative to Leadpages, consider Thrive. 

Offers a range of pre-made templatesCan integrate with numerous servicesCan format blog posts for readability Has conversion optimization elementsOffers one-time license payment plansThrive is just a landing page builderYou have to host your site elsewhere


We’re huge fans of Thrive Themes, and we think it’s an optimal tool for what it’s worth. However, Thrive isn’t a large-scale tool, meaning that it’s not optimal for agencies and busy freelancers. It will be of immense help to you if you’re simply trying to build a few landing pages for cheap. 

5. Unbounce

Unbounce is yet another super popular landing page builder that allows you to do exactly what a web developer does without needing to use a single line of code. High-converting landing pages aside, Unbounce also allows you to create sticky bars and popups for capturing leads. 

Unbounce features a drag-and-drop editor, which enables you to construct your pages by simply dragging and dropping the elements you need onto your pages. The platform features over 100 templates that you can edit and modify within a matter of minutes to meet your requirements.

One of Unbounce’s strongest selling points is its ability to build Accelerated Mobile Pages. Such pages are capable of loading 85% faster than standard mobile pages. By increasing your pages’ loading speed, you’re guaranteed to notice a noteworthy increase in your conversion rates.

Another highly appreciated functionality that Unbounce has to give is its ability to publish landing pages, sticky bars, and popups on WordPress sites with a single click. Moreover, Unbounce has an A/B split testing functionality that allows you to test different variations of your web pages.

Unbounce is equipped with a massive library of free images that you can utilize to improve your website’s aesthetics. Not only that, but it also offers you over 840 Google typefaces to pick from for your web pages. Unbounce is most definitely a top contender in terms of aesthetics. 

As you probably know, using too many high-quality graphics on your web pages can hinder their loading speed significantly, but with Unbounce, you gain access to high-quality SVG images that occupy very tiny file sizes, which means that they won’t lead to your pages slowing down. 

Unbounce has three pricing plans: the Essential plan ($79/month), Premium plan ($159/month), Enterprise plan ($399/month), all billed annually. All three of these plans grant you an unlimited number of domains. Click here to learn about the offerings of each of Unbounce’s plans. 

Offers you a two-week free trial periodAllows you to embed videos anywhereAll of its plans offer countless domainsIntegrates with a wide host of services Offers a real-time analytics dashboard Cost-prohibitive for small businessesSupport is bounded by business hours


All things considered, Unbounce is an easy-to-use landing page builder that’s excellent for small business owners who are seeking a notable increase in conversions. It’s not the most affordable option on this list, but it’s a full-featured tool that will adapt and grow as your business grows.

6. Sendinblue

Essentially, Sendinblue was established as a digital marketing agency and was later developed to be one of the most competent email marketing platforms. But that’s not all it’s good for, as it’s equipped with the tools necessary to help business owners create sales landing pages. 

Sendinblue’s interface has to be one of the simplest and easiest to use on this list. It features an impressive range of well-designed templates that you can pick from. With Sendinblue, all of your marketing efforts will be entirely automated so that you can invest your time on other tasks. 

We all love freebies, and it’s pretty rare to find anything that’s free in the online marketing arena, but Sendinblue features a free plan that allows you to send up to 300 emails without paying one nickel. The paid plans are also affordable, allowing you to send up to 35,000 emails for $25.

You might be thinking that, at such a low cost, Sendinblue’s email marketing functionality has to be subpar, but that’s not the case at all. In fact, Sendinblue’s email marketing capacity is on par with other services such as Mailchimp, and this feature is available for all Sendinblue packages.

There are limitations to the number of contacts you can use this feature with when subscribed to the Enterprise or Premium package, but that shouldn’t be much of a problem if you’re new to the scene and don’t have a huge following. Packages with no limitations are available as well.

We even think that Sendinblue’s email automation functionality is vastly superior to that of other email marketing solutions like Mailchimp and AWeber because it enables you to send numerous types of replies based on the action taken by the subscriber so that things don’t seem robotic. 

Into the bargain, Sendinblue sends you reports that indicate the actions your subscribers took in relation to the emails you’ve sent. If you’re running an eCommerce website and looking to utilize a steadfast email marketing tool to help with your campaigns, Sendinblue is the way to go. 

Sophisticated email marketing serviceInsanely affordable subscription plansExcellent for businesses of all scales Has a free plan that offers 300 emailsFeatures an A/B split testing functionAccount set-up can be a bit confusingFewer templates than other platforms


Sendinblue offers business owners of all scales a sophisticated email marketing solution with an assortment of additional functions that have to do with purchase-related needs. However, it’s not the most impressive software on this list when it comes to third-party integrations and templates. 

7. Ontrapages

Just like Leadpages and most of the solutions on this list, Ontrapages is yet another respectable digital marketing platform that allows you to forge landing pages, whether by using pre-designed templates from its fairly decent library of templates or by building them entirely from scratch. 

Ontrapages might not boast the most extensive library of templates, every single template that it has to offer looks like a million bucks. Ontrapages smart, professional, and super easy to use. In addition, it boasts a click-to-select interface that allows you to utilize pre-built content blocks. 

One of the features that help set Ontrapages apart from the rest of the platforms on this list, and it’s probably the reason why it’s so prevalent amongst beginner marketers, is that it grants a free account to any of its users who have 2,500 visitors or less every month, which is very tempting. 

If you’re running a blog, you’ll find Ontrapages to be extremely useful because it enables you to create sign-up forms and lightboxes as well as move them to any place you want in your blog. If you use the free plan, keep in mind that your leads won’t be automatically saved.

With Ontrapages’ paid plans, your leads are automatically integrated into an email management system, so no need to worry about manually entering them, which is the case with the free plan. The paid plans start at an affordable cost of $15/month, offering up to 25,000 visitors.  

We highly recommend starting out with the free plan so that you can test everything out and see if Ontrapages is the right digital marketing solution for your business or not. If you happen to like its offerings, then you can upgrade to one of its paid plans, which are all pretty affordable. 

One thing we’d like to point out is that Ontrapages doesn’t have a mobile application, which can be a drawback for some people. Also, it doesn’t offer any appointment settings or reminders, so you’ll need to use Zapier to integrate with Google Calendar, which is the case with a lot of tools. 

Offers outstanding customer support Numerous eCommerce functionalitiesArguably the best tool for automationTwo hours of free onboarding calls Enables you to build custom objects No smartphone application availableThe dashboard isn’t visually appealing


Ontrapages is hands-down the automation king. With no setup fees whatsoever and a relatively affordable monthly cost compared to other digital marketing SaaS, Ontrapages is definitely one of the best tools for small businesses. We would’ve appreciated it having a mobile app, though. 

Final Thoughts on Leadpages Alternatives

There are countless digital marketing software available that claim to be the most well-rounded or the best at a certain category, but we assure you that if it’s not on our list, it’s not worth much of your time. Feel free to let us know if you have any questions with regard to today’s topic.


Written by: Tarun Gehani

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